“The Keys to Effective Strategic Account Planning” is a best-practice model Performance Methods,
Inc., has developed from our extensive client work in the strategic account management area as
well as our affiliation with the Strategic Account Management Association. Chances are, if you’ve
recently attended a SAMA event, you may have even been to a session bearing the same name.
This model, based on 10 critical best-practice areas, establishes a SAM execution framework.

In this article series, we “unpack” each key and provide insight into how global industry leaders
achieve SAM excellence through effective implementation of best practices.