Discovery has changed. Your buyers don’t scroll through pages of search results to find services and partners. They get recommendations, comparisons, and insights from ChatGPT, Gemini, and Claude. They read the AI summary.  

Ask any seasoned sales professional how they connect with clients and the word "stories" is going to come up. Why? Because stories are the language of people. It's how we communicate. But often, sales professionals are unsure when to use a story during sales conversations, and what the content of the story should be. Story selection becomes much easier when you're able to pair it to appropriate stage of the sales cycle.   

Sales coaching should not be an afterthought—it should become part of your sales process. This session teaches how to embed coaching at every stage of the sales journey, from prospecting and discovery to closing and follow-up. Participants will learn how coaching conversations drive self-awareness, improve confidence, and transform transactional selling into relational selling.  

"Influence Inside and Out: Read People, Read Yourself, Respond Better" brings together Alan Stevens and Elaina Zuker to teach participants how to understand both their own influence style and the personalities of others.

AI is transforming the workplace at breakneck speed, but one capability remains distinctly human: the ability to influence. Studies from Harvard Business Review and the World Economic Forum confirm that influence is the #1 skillset for success in 2026 and beyond. Yet as high tech surges forward, the "human in the loop" — the interpersonal side of communication — continues to lag behind.

Is your virtual training inclusive and accessible? Does it provide opportunities for learners with disabilities such as low vision, Why do some teams rise under pressure while others stall? Why do some employees recover quickly from setbacks while others disengage?  

The Challenge: Sales enablement is under more pressure than ever: sellers are drowning in content, managers are stretched too thin to coach, and leaders are demanding proof that enablement drives real revenue outcomes, not just training completion. Meanwhile, buyers have changed, sales cycles have changed, and the proliferation of tools has made it harder (not easier) to execute consistently.  

A strategically positioned book is one of the most powerful revenue assets in sales and marketing today. When done right, a book doesn’t just build credibility — it creates demand, shortens sales cycles, supports premium pricing, and opens doors to higher-value conversations. In this session, you’ll learn how to turn your expertise into a revenue-driving authority asset that attracts the right buyers and continues working for you long after it’s published.  

Sales and marketing leaders have teams that are dispersed, distracted, and constantly adapting to new expectations. Join us for this webinar that gives managers the practical tools and real world strategies they need to build trust, strengthen communication, and drive performance in hybrid and flexible work environments.  

Sales moves fast, and when sales leaders and enablement aren’t moving together, everyone feels it. In this candid, practical 60-minute session, Amber and Rebecca will talk about what it really takes to build a strong working relationship—one based on trust, open communication, and true partnership. This isn’t theory. It’s the stuff that actually makes teams better.  

Most leaders believe they are facing an accountability problem, when the real issue is a lack of self-accountability. Teams often fall into a "powerless" mindset shaped by blame, excuses, and the belief that outcomes are outside their control.

International Employee Appreciation Day is Friday, March 6 and to give you a jump on that day, Dr. Bob Nelson is offering a webinar on Tuesday, March 3 at 12 noon PST/3 pm EST with ideas to better thank, praise, and recognize your employees. Created by Dr. Bob 30 years ago to celebrate the publication of his book, 1001 Ways to Reward Employees, and to remind managers everywhere about the importance of thanking their employees for the good work they do on a daily basis. That book is now in its 66th printing with over 2 million copies sold and has been translated into over 30 languages worldwide.  

Join New York Times and #1 Wall Street Journal bestselling author Stephen M. R. Covey for a live webcast to learn the principles to intentionally create trust.  

Employee recognition and engagement is the most important human resource issue in business today. Employees of different backgrounds spanning four generations have a direct influence on the customers they serve daily. As such, it is important for employers to maximize the full potential of their workforce with proper forms of recognition and engagement. Dr. Bob Nelson will show you how to create a culture of recognition, regardless of the size or type of business you are in. Based on his books The 1001 Rewards & Recognition Fieldbook and Recognizing & Engaging Employees For Dummies, this presentation will expand your thinking of what recognition really means and what you can do to build it into your culture.  

AI can automate tasks. It can optimize processes. It can even simulate conversation. What it cannot do is influence human behavior.

AI-generated search results are rising. SEO alone can’t create the visibility you need. AEO is now the difference between being discovered and disappearing. It’s time to reset your strategy so your business shows up where decisions start.  

The Secret to Being Heard and Remembered for Sales & Marketing Professionals.  Over half of global recruiters—55%—rank verbal communication as the top skill for sales and marketing hires.  This session introduces the 6-Second Method: a quick pause to read the room, gauge the people and situation, and plan the right words and delivery for real results. Master the habits top performers use for meetings, calls, and presentations—taught by an expert coach trusted by leaders, sellers, and industry influencers. 

We’ve all had them—leaders who make us want to stretch, contribute, and exceed our goals. And others who, often without realizing it, leave us feeling shut down or hesitant to give more. It’s worth asking: What kind of leader are you showing up as today?  

Joins us to learn: 1. How to get comfortable with disruption. 2. How to grow your business like a weed. 3. How to create unfair advantages. 4. How to create unfair advantages that last. 5. How to turn disruption into your unfair advantage.

In today’s world of continuous disruption, organizations need people who are not just adaptable but truly ready for change. Nearly 75% of employees say the pace of change has increased, driving stress and attrition. This interactive session explores the latest research in neuroscience and psychology to uncover what drives change readiness and resilience.  

Join Joe Apfelbaum where he will unveil:  Discover the newest 2026 algorithm changes LinkedIn isn’t talking about  Learn the 5 engagement signals that determine who actually sees your posts  How to use AI to analyse and adapt your content for maximum reach  The secret posting formats (polls, carousels, native video) that trigger more visibility  Real data on what’s working for top creators and how to replicate it

The Power of the Sales Difference AI can deliver information instantly; people remember how you made them feel during the buying experience. The sales difference is how you sell, not what you sell—experience, clarity, confidence, and trust create separation. Human curiosity, empathy, and judgment uncover needs buyers may not even articulate to an AI tool. Buyers trust professionals who help them think better, not just decide faster. Your ability to reframe challenges and connect dots creates value AI alone cannot replicate.

As AI becomes more embedded in sales and marketing, many leaders are asking the same question: How do we continue to drive results as technology accelerates and sales expectations keep rising?  

Managers aren’t struggling because they lack ability are willpower. They’re lost in a fog of conflicting priorities, unclear expectations, and too much complexity that drains up to 23% of organizational capacity according to research.