The cash vs. tangible incentives argument is an old one. This paper suggests that there is room for both, and both can be effective when used in the proper application.

With a speech analytics application, businesses have access to invaluable information contained within their interactions with customers that can help them gain flexible, scalable business intelligence, enhance revenue, and diminish risk.

Imagine attending a dinner party where someone sitting next to you asks "So, What do you do for a living?" if you respond that you work as an accountant or an attorney, the person would undoubtedly nod in acknowledgement of a familiar answer. However, if you said "I'm the head of sales enablement for my company," the next question likely would be "What is sales enablement?" 

With unprecedented adoption among businesses and consumers, the iPad is quickly becoming the preferred device for mobile sales professionals. Find out how enterprise adoption of iPads gives organizations an advantage when in sales and marketing.

Research shows that effective sales coaching can dramatically improve the performance of sales teams - in some cases driving up revenues by 20% or more. But all too often sales organizations find it challenging to develop a sales coaching program that's embedded in a coaching culture.   Read this 5-page white paper and learn best practices and strategies for developing an effective sales coaching program for your sales organization.   In this whitepaper you will learn how to:   Implement a proven sales coaching model Create a coaching culture Use metrics to maximize the ROI on coaching Turn sales managers into great coaches

Many companies approach orientation like it's a formality. It has to be done, but no one wants to waste too much time on it. So, new employees are ushered in, given a quick tour of the office and a rundown of the benefits offered, and then they're expected to get right to work. It seems leaders assume that more detailed information on things like the company's processes and customers will simply be absorbed by new hires as they go along.

Ask a CEO to name his or her organization's most important asset and you're sure to hear "our people," followed closely by "our customers." Everything  else  takes  a  backseat, and  yet few books are written about how these two most  valuable assets interact, engage, align, collaborate, innovate, and create value together. Beyond the Sales Process focuses on the frontline of engagement with customers. It is specifically intended for salespeople, account managers, their managers, and sales leaders, as well as others who have responsibilities and pressures associated with developing and winning business, and those  who  are  tasked  with  extending  and expanding their relationships with customers. In the case studies that follow each section, you'll learn how top companies engage differently and grow successful customer relationships based on collaboration, innovation, and mutual value creation and co-creation. These case studies provide an in-depth perspective on how industry leaders across the globe engage, win, and grow with their customers. Adecco Staffing U.S., BNY Mellon, Hilton Worldwide, Honeywell Building Solutions, Merck/MSD, Panasonic Corporation, Securian Financial Group-Group Insurance, Siemens AG, and Zurich Insurance Group have generously provided us with their stories. While this book is largely intended for those who want to consistently be at the top of their professional peer groups and are willing to consider new ideas to help them succeed, it will also be of value to the managers and leaders who motivate, coach, and support the efforts of their teams. Thus, this  book  is  for  those  customer-facing  professionals  who need to drive their performance to the next level of effectiveness. Click VIEW below to download these valuable strategies.

Just as B2B sales strategies must adapt to increasingly savvy buyers, sales training must change too. This brief discusses how newer training content and methods can result in a better, smarter sales force.

Able, adjusted, all systems go, apt, equipped, fit, in order, organized, planned, prepared, primed, qualified, rehearsed, set. These are all synonyms for the word ready. The question is, can you really be sure that these words apply to your sales team? To help you not only shift the way you think about sales readiness, but actually take steps towards ensuring your own sales organization’s readiness, we have compiled 22 tips to guide you.  

Branded currency plays a critical role in a merchant’s marketing mix and customer retention strategy. Gift cards, points, loyalty, rewards and promotional value all help merchants expand their market share, reach new corporate customers and retain those customers. As branded currency continues to evolve and promotional and loyalty programs grow more complex, merchants are increasingly teaming up with specialized prepaid card companies to turbocharge their B2B gift card sales. From basic fulfillment to lead management and fraud prevention, this guide is designed to walk merchants through the considerations of setting up and launching a successful B2B gift card program.

The following excerpt is from "A Practical Guide to Getting Sales Teams to Prospect," by Wendy Weiss, The Queen of Cold Calling™ In The Feeling Good Handbook, Dr. Burns lists "Ten Forms of Twisted Thinking" that occur when people are depressed. My years of training and coaching sales professionals have made it clear that people who are not depressed can fall into these twisted ways of thinking, too — and many, many sales professionals, unfortunately, employ "twisted thinking" when it comes to prospecting. Click below to download this excerpt and for the link to download the complete eBook

This preview chapter will allow you a peek into this guide to the iterative organization, the only kind of organization that can learn and adapt fast enough to keep up in today’s world. For anyone running a team of managers, or advising someone who does, it describes the fundamental behaviors that create iteration, explains how to implement them, and includes videos and online assessment to get the process started. Iterate defines what management really is and helps readers create a fast, flexible, focused management team that does it well. Ed Muzio, award-winning author, CEO, and "one of the planet’s clearest thinkers on management practice," provides a research-based blueprint for a management team that will take the next best step for the organization in any situation. This book enables senior leadership, front line and middle management, and human resource executives to equip their teams with both knowledge and practical skills so that they not only understand their own purpose but also perform that purpose well amidst ever-changing conditions. Iterate will help readers create measurable business results on any management team, of any size, in any industry where complex work and frequent change are the norm. Click below to download this preview.

High-quality coaching requires not only effort and collaboration between sales managers, reps, and sales enablement professionals, but also agreement on coaching effectiveness and best practices. Without agreement, it’s hard to make improvements and drive increased sales success. To find out how these stakeholders feel about coaching effectiveness, we surveyed nearly 300 sales reps, managers, and sales enablement professionals, asking them fundamental questions about their perceptions and preferences. While we found alignment in some areas, reps, managers, and sales enablement leaders differed in their opinions about coaching quality, coaching needs, and even the impact of coaching on results. Left unchecked, differences between key stakeholders on coaching quality and value can pose a significant risk to revenue goals, and even threaten the relationship between reps and managers. Click below to download and learn what the data showed, what it means, and how you can use this information to improve coaching efforts at your organization.

How does being a strong leader equal a boost in sales? What sets you apart as a sales manager? Or maybe you’ve made a costly hiring mistake, and aren’t sure how that happened!? To discover more about your management strengths and how to have a rock star sales team, check out SalesFuel’s free white paper: "The Best Sales Manager I Ever Had."

Mastering Virtual Selling Virtual selling—working a deal remotely when you can’t be there in person—is the new normal for B2B salespeople. But being a great virtual salesperson doesn’t mean simply conducting every meeting via video conference. Virtual selling means understanding a prospect’s mindset when you can’t meet in person, using all the tools and techniques available to close the deal. While the fundamentals are the same, you have new obstacles to overcome and new skills to master. Allego’s learning and enablement platform accelerates results for virtual teams. From our work with hundreds of thousands of sales professionals around the world, we’ve developed unique expertise in virtual selling techniques that can give you the edge you need to hit your targets. This guide distills that learning to help you and your team understand how to master virtual selling and stay ahead of your competition.

Planning for the Next Normal Sellers are working harder than ever—and sales enablement has never been more important than it is today. The business of sales has been completely disrupted by COVID-19 and the resulting shutdown. At the start of the pandemic, you may have shifted overnight to virtual selling, with the expectation of returning to normal within a month or two. Experts now say we’re not going back to the way business was done. But the processes and tactics you put in place in the spring likely weren’t designed for the long term, and sales teams have often had to learn on-the-fly how to succeed when in-person meetings aren’t possible. It’s time to figure out what works in this new world and what doesn’t.

Sales Enablement For Marketers If you’re a marketer supporting a sales team, you’ve got a lot on your plate. Sellers are facing one of the most difficult buying landscapes in recent memory—and they need your help. To be effective, you need to align with sales, deliver the best content and other resources that will move deals through the pipeline, and make sure sellers can find and use these resources properly. "Sales enablement has never been more important than it is today." You crank out solution briefs, case studies, videos, blog posts, product guides, and more to support reps' interactions with prospects and help them be productive. You work closely with sales to learn which types of content are working to nurture leads and close deals. You keep your ears open to industry trends and one eye on the company roadmap to anticipate content needs and fill in any gaps. It’s a continuous process of creating and sharing those new materials with reps to allow them to reach customers and sell more effectively. But it can often seem like all your hard work is for naught. You need a better way. Find out how the right sales enablement solution can help you overcome these issues and turn your marketing into an engine that can turbocharge your sales growth for years to come.

A #1 top-tier sales hired gun knows the value of selling directly to The Boss, and knows how to sell to The Boss whenever possible. Here's how: Click on the download button below to download this Infographic.

When you set out to target new business, you probably have an ICP in mind - your ideal customer profile. When you set out to recruit a new sales professional for your department, you should also have an ICP. In this case, ICP stands for ideal candidate profile. The individual you envision possesses nonstop energy and resilience, outstanding listening skills and can close deals faster than you can blink. Go ahead and blink. Then, pinch yourself. Because you are dreaming. These types of candidates don’t just sail into your organization. When you’re recruiting, you must look for candidates who are highly coachable. Using the right guidance with the right tools, over time, you’ll be able to develop your new rep into the polished professional you envision. Coachability is one of the top traits that sales managers consider when they’re hiring. In our Voice of the Sales Manager survey, respondents rated the most desired characteristics in their reps as follows: 1. Problem solver 69% 2. Confident 66% 3. Positive attitude / Optimistic 64% 4. Takes initiative 62% 5. Highly coachable 60% Click below to download this free White Paper from SalesFuel.

The Sales Leader’s Guide, 2023: Mitigate Market Risk and Drive Sustained Revenue in an Uncertain Economy With 2023 around the corner, it’s no secret that rumors of a recession are looming as inflation is at its peak and the market continues to fluctuate. While economic uncertainty is difficult to ignore, what does it mean for sales leaders and businesses? Readjusting expectations and evaluating processes will be a big part of successfully mitigating market risk and driving revenue in an uncertain economy. However, rather than reacting to market conditions, the successful leader will purposely pivot - using strategy, data, and resources efficiently to make better, data-driven decisions for their organization. With employee churn at a high, factors including upskilling and retaining talent, focusing on the quality of conversations, streamlining your tech stack to preserve time and budget, and mitigating organizational risk are just a handful of factors to consider when evaluating your readiness for the new year. This eBook outlines the following ways in which sales leaders can purposely pivot and utilize both data, technology, and strategy to remain resilient and overcome obstacles presented by a changing economic environment: Readjust your expectations to adapt to the changing economy Ramp new hires to full revenue productivity sooner Focus on quality conversations, not the quantity Mitigate organizational and budget changes by improving sales effectiveness Consolidate resources to better preserve time and budget Streamline tech to provide a seamless loop of insights and integrations Tailor your communications to avoid fines or upset consumers Ensure that your decisions are data-driven; it’s more important than ever

Introduction When Peter McLaughlin and I first began talking about the topics of communication and feedback specifically, we quickly realized we had several things in common. We both felt that we were not particularly effective in giving feedback. In fact, we felt that we were pretty bad. We enjoyed the challenge and the positive results that come with a successful feedback conversation. We wondered why we had not naturally learned to give feedback. We agreed that if we were provided with a roadmap or model for giving feedback, we would have performed much more effectively in such situations. Looking back at particular examples, we both had a sense of delight from the positive encounters, and a sense of dread over the sessions that left us feeling discouraged, beaten down and lackluster. So why did we begin a project filled with such negative emotion? The answer—both to improve our own feedback skills and to examine what it would take to teach a new perspective and help "turn the opinion tide" that has made feedback a dreaded negative topic. Who doesn’t want to get better? Have you ever known anyone who said, "Nah, I’ll just stay mediocre and by the way, I don’t want a raise, promotion or exciting project…" Probably not. Our internal drive propels us to strive, learn and improve.

It’s the most important thing you can do as a sales leader: Master the skill of sales coaching It’s the difference between hitting your number every once in awhile and achieving over-goal performance year after year. It’s the difference between moving up in your career or moving out. Yet so few sales leaders know how to coach their salespeople. Do You? Sales Coaching Success: Five Secrets Will help you: ✓ Know why the goals you set with your reps aren’t working very well. ✓ Discover the powerful habit that supercharges any salesperson. ✓ Create a cadence of accountability that drives real revenue results. ✓ Learn a proven process for conducting effective weekly one-on-ones. ✓ And best of all, love being a sales leader again!

Our post-pandemic recovery has left us with instability in our supply chain, inflation, and a unique work environment. As a result, even the most solid retention and growth strategies must adapt and continue to raise the bar to ensure their contributions to brand and business value keep pace. There has never been a better time to reconsider the role of Business-to-Business (B2B) incentive and loyalty strategies. This ebook makes a case for why B2B incentive and loyalty program strategies must be refreshed or redesigned. Then, we will explore how to do that by exposing the three major reasons brands do not make these changes today. Finally, we will provide a checklist of the steps you should follow to refresh and reinvigorate your programs. Brands who simply roll over their program from year to year risk, at best, missing out on incremental revenue that could be achieved by reassessing your target audience's values. At worst, these brands face customer retention issues and lose share to their competitors. On the other hand, brands that redesign and make their programs smarter can experience about 20% gains in Return On Investment or more. Let’s dig in! 

Whether your organizational goals include acquiring new customers or retaining top talent, you need powerful rewards and incentives to motivate your recipients. In this white paper, we'll discuss how you can find the right digital gift card management partner to help you stay competitive.