Decades of psychological research demonstrates that your members, clients, patients, and customers will remain loyal to your business when you deliver 3 outcomes:

In addition to facing the global pandemic, spiking inflation, and near-recession, today’s leaders must deal with trends such as the "Great Resignation," "Quiet Quitting," and "Bare Minimum Mondays." Likewise, they must figure out how to handle the dramatic changes that likely will result from emerging technologies such artificial intelligence-based tools. All this while piloting their employees and organizations toward optimum performance.   

Your marketing activities generate interest. But that interest isn’t translating into new business. You have a sales team. They say they follow up. What gives?  

Businesses need to have a successful post-purchase experience that drives product-led growth, creates new value streams, and in turn reduces churn. However, to achieve true customer growth, a differentiated customer experience mapped to the post-purchase journey is essential. Learning plays a critical role in augmenting this experience. A self-service model for learning that helps the customer acquire product knowledge to unlock more value helps foster retention, increase loyalty and transform customers into advocates.

Your dream came true! You got that promotion and now you manage sales managers. But the dream has become a nightmare as missed quota and miscommunication has brought many missed nights of sleep. Managing sales managers is dramatically different than managing a team of frontline sellers.   

Technology plays a vital role in companies’ go-to-market strategies. The tools in each sales team’s tech stack can be the difference between blowing past competitors or falling short of quota - again! Choosing the right technology is among the most important decisions that sales leaders make. It’s used for everything from onboarding new hires to providing veteran rainmakers with highly qualified leads and the data to create the kind of tightly tailored messages that close deals. But how to make the right decisions?   In our newest Focus Report on technology for B2B sales, we take a closer look at how businesses are using technology to reinvent their sales process to reap the rewards of more effective onboarding, enhanced targeting, improved forecasting and shorter sales cycles. The collection of stories on sales technology examines: Research from Gartner on what new software purchases are making the most impact for B2B sales Best practices in the trend of automated demos Seven technology disruptions that will impact sales through 2027 Technology’s role in one sales trainer’s push to teach lawyers how to sell Why sales leadership will never be replaced by technology

Join us for a game-changing webinar that reveals the secret to building a high-performing revenue engine through close collaboration between key business functions. In less than 60 minutes, you'll learn how to create a shared vision, set common goals, and optimize your sales and marketing strategies to maximize revenue growth.  

The keys to wealth creation that I have learned growing Proforma from a $200 investment in a phone answering machine and some business cards to a $650 million dollar company.

"If I could just get more at-bats", says almost every sales rep I have ever met. It is all about starting the conversation, and getting your ideal buyers excited to take your call... but you have to earn the right to make that happen!  

Discover how to train your teams to triple the number of appointments they book and improve appointment quality at the same time!

As a sales leader you rely on Salesforce or another CRM system to ensure that your forecast data is accurate. Sales teams typically feel that providing sales data doesn’t help them sell, and is extra "paperwork."  So your forecast data is typically incomplete, inaccurate, or irrelevant.  

You're on LinkedIn.   You want to be seen as a master of your craft...   Someone who knows what they are talking about.

Have you ever watched a customer’s eyes glaze over during a salesperson’s proposal presentation?   Well, expect to see more of that as presentations move virtual.

A strong network of partners often acts as a crucial differentiator for successful businesses. A motivated partner network drives co-innovation, provides impactful solutions, and creates new experiences for customers. However, the partner landscape is evolving, and partners now have more choices of providers than earlier. Keeping a partner engaged and educated with the right product knowledge often acts as a clincher to drive business at scale across geographies. Building an effective partner learning playbook is therefore an investment in the path of partner-led growth.  

Poor sales leaders can do real damage, costing organizations billions of dollars each year and driving attrition of your best people. Yet, when given the right training, Sales leaders not only improve, they can become the "secret sauce" that turns a good organization into a great one! Good sales leaders become a magnet for top talent, increasing productivity and engagement.  

The Covid pandemic has changed our lives forever, from the way we communicate, to the way we think about mental health, and far beyond. We have reorganized our priorities, put a higher value on time with family and friends, and have a greater appreciation for some of the freedoms we used to take for granted. This is no less true in the business world and the day-to-day of our jobs. One of the biggest workforce changes brought about by the pandemic is working remotely. And while many workers have begun to return to the office, a substantial number continue to work remotely or have a hybrid schedule. For some organizations, this new distributed workforce is here to stay. So how do you motivate them appropriately? Download this white paper for insights.

Are you re-creating the wheel every time you facilitate virtual classes? Wondering how to save time while still creating an engaging learning experience? Wish you had repeatable shortcuts to help efficiently set up and deliver your virtual programs?  

You immediately will benefit by attending this useful, practical, interactive presentation!   

Life can be a lot like Chutes and Ladders, the classic children’s board game, writes Richard Moran in his brilliant new book, NEVER SAY WHATEVER: How Small Decisions Make a Big Difference (McGraw Hill; April 11, 2023). Each time you say "whatever" you slide down a chute, but each time you make a decision, you have the potential to climb a ladder and move forward.

Retaining existing talent is second only to recruiting new talent on the current list of biggest CEO concerns [Fortune/Deloitte, Fall 2022].  

Market instability is wreaking havoc on your business’ growth plans. You don’t know what is a real opportunity and what won’t close because reps cannot get straight answers from leads. Decision-makers are hesitant to spend money because of the market instability. Many are cautiously guarding their budgets.  

The media sales industry, along with many others, took a hit during the pandemic. The industry has bounced back as it continues its transition from traditional to digital formats. Our recent 2023 State of Media Sales survey of nearly 500 media sellers and sales managers reveals the challenges they face are not unlike those across the selling profession. We also discovered the best ways for sales managers in every vertical to improve their outcomes this year.

The sales enablement function is becoming more prevalent across organizations of all sizes and industries. It takes a formalized but flexible approach for meaningful impact, so that sales enablement earns its "seat at the table." A center of excellence approach can help you to accomplish that result.  

This webinar teach a very specific methodology how to map sales coaching strategies to sales training, initiatives, and expectations. This mapping methodology will teach A2 tier approach using learning types in a mapping methodology that makes coaching easy for sales leaders to apply.