Buyers avoid sellers. They work 2/3 of the way through their buying process and then meet with sellers to negotiate price, commoditizing even the most unique products and making it difficult for sellers to truly understand and deliver value.  

So we asked B2B buyers what it would take to change their interaction with sellers. We introduced the 30 behaviors that Exemplary Leaders demonstrate more frequently, and we asked buyers which of these behaviors would increase a seller’s chance of getting a meeting and closing a sale.  
Their responses may surprise you! Clearly, buyers want you to Stop Selling & Start Leading™… But what does look like? 

This webinar will debut our research, founded in The Leadership Challenge®, and give you the insights from 530 B2B buyers who represent all sectors and selling scenarios.   

After this webinar, participants will be able to:

• Engage buyers quickly and advance more sales to a close
• Demonstrate clear and compelling differentiation
• Make sense of puzzling bits of research that don’t stand alone to explain what’s driving modern, empowered buyers
• Modify their behaviors at every stage of the sales process in order to create value in a way that matches “ideal behaviors” selected by B2B buyers

All webinar registrants will receive a complimentary chapter from the bestseller DISCOVER Questions® Get You Connected 

Deb Calvert authored DISCOVER Questions® and Stop Selling & Start Leading, founded The Sales Experts Channel, is President of People First Productivity Solutions, and a certified sales and executive coach. She’s been named one of the "65 Most Influential Women in Business" and a Top 30 Global Sales Guru.