Why Closing the Deal Isn’t Enough:
Avoiding the Fatal Miscalculation
Speakers



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Date and TimeWed, Apr 12, 2017 at 11AM Pacific / 2PM Eastern
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Duration1 Hour
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Cost$0 (Free)
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Description
- Buyers are more informed than ever
- Procurement organizations have unprecedented power
- Customers that no longer buy the way they once did
- And many sellers have failed to adapt
Most of your customers will spend less than 2% of their time actually buying something from you this year. Ignoring the other 98 percent of your customer’s time is a fatal miscalculation, especially if your competitor is engaging more effectively with your customer.
Join us to hear how today’s most effective salespeople and account managers engage with their customers before, during, and after the sale, even when there is no immediate opportunity in sight. The presenters will explain why closing the deal isn’t enough anymore – and how you can avoid that fatal miscalculation.
About Mike Kunkle
Mike Kunkle is a recognized expert on sales enablement, sales effectiveness, sales training, and sales coaching. He’s spent over 30 years helping companies drive dramatic revenue growth through best-in-class enablement strategies and proven effective sales systems.
Mike is the founder of Transforming Sales Results, LLC and currently works as the Vice President of Sales Effectiveness Services for SPARXiQ, where he designs sales training, delivers workshops, and helps clients improve sales results through a variety of sales effectiveness services.
He collaborated to develop SPARXiQ’s Modern Sales Foundations™ curriculum and authored the SPARXiQ’s Sales Coaching Excellence™ course. Mike's book, The Building Blocks of Sales Enablement, is available on Amazon and the course is available through FFWD. See https://linktr.ee/mikekunkle for more.
About Steve Andersen
http://davesteinsblog.esresearch.com/2014/01/for-steve-andersen-and-pmi-its-all-about-customer-engagement/
About Craig Jones