How to Build an Email List That Converts


Kendra lee 1420 6 hirres
President, KLA Group
Webinar Recording Details
  • Date and Time
    Thu, May 17, 2018 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


If you don’t have a good email list, you can’t build your sales funnel. A good list will convert 22% and greater, generating replies and setting the stage for appointment setting. A bad list can result in response rates as low as 0% - and worse, being blocked from sending emails.
Join us as we cover three real strategies for building an email list that converts. Find out how to refine, validate and expand your email list. Sales expert and author Kendra Lee of KLA Group, and list development expert Shawn Finder of ExchangeLeads will share:
  1.  2 approaches to validate the list you already have
  2.  3 strategies to consistently add new, interested contacts
  3.  Why too many contacts can reduce conversion
  4.  The ideal list size for your lead generation strategy

About Kendra Lee

In spite of starting her career in accounting, failing IBM’s entry-level sales exam, being given a territory that had never bought anything, and being told she couldn’t sell without an engineering background, Kendra Lee entered the sales profession and proved those naysayers wrong. She turned her knowledge of numbers into her own approach to lead generation taking her to the top 1% of sales professionals for each IT company where she sold. She founded KLA Group, a sales and marketing company, to consult, train and “Do it For You” so others, too, could beat the odds in sales and marketing and get more customers.
Named one of the Top 50 Channel Influencers by The VAR Guy and Top 10 Women in Sales Experts to Follow on Twitter by Sales Gravy, Kendra Lee is president and founder of KLA Group, a world-class sales and marketing agency, and she is the author of the books, The Sales Magnet and Selling Against the Goal.
Once a repeat IBM Golden Circle award winner, Ms. Lee has led her organization in leading clients, including small and mid-market companies and Fortune 100 enterprises, to produce results like these...
  • Penetrate new markets in as few as 12 weeks
  • Increase referrals by more than 328% in just 7 weeks
  • Drive new client acquisition by more than 31% year-over-year
  • Generate an additional 5 prospect appointments per week per rep
You can read more about 
Ms. Lee and her “Get More Customers” strategies at or call +1 303-741-6636. You can also watch her speak about her book, The Sales Magnet: How to Get More Customers Without Cold Calling at


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