Selling to the C-Suite - Second Edition

Speaker

Steve bistritz color
Co-Author of Selling to the C-Suite - 2nd Edition
Webinar Recording Details
  • Date and Time
    Tue, Apr 24, 2018 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.

Description

The first edition of Selling to the C-Suite was an instant classic. Based on 10 years of empirical research with more than 500 global CXO-level executives who were asked about their relationships with professional salespeople, it revealed why some salespeople gain trusted advisor status while others get the ejector seat. The first edition became a sales best-seller and has already had a major impact on the sales profession.

Now fully revised and updated, the second edition of the book explains how the impact of online tools and social media are revolutionizing the way executives buy, and how you can successfully sell to them

In this webinar, you’ll learn how to…
  • Identify and align with the relevant executive for your sales opportunity
  • Optimize your connections to executives, using simple LinkedIn techniques
  • Expand relationships without jeopardizing relationships with irrelevant executives
  • Establish credibility with executives, so as to get continued access to them

This webinar will also explore what else senior executives told us about their relationships with professional salespeople, including how salespeople should align with the relevant executive to win those critical key deals.
Many of the concepts and models in the book have already been field-tested with a sales training workshop that was developed several years in advance of the book. In fact, many of the graphics within the book were extracted from that workshop.

Intended Audience
Business-to-business salespeople, sales managers and sales executives seeking to increase sales revenues in 2018.

About Stephen J. Bistritz, Ed.D.

Dr. Steve Bistritz has more than 40 years of high-tech sales, sales management and training management experience. He is a published author and lecturer in the field of sales, sales management and selling to executives. Steve spent more than 27 years with IBM in sales and training-related positions. He then worked for a sales training company where he led the development of sales training programs which were delivered to tens of thousands of salespeople worldwide.
 
Steve holds a doctorate in human resource development from Vanderbilt University and is currently president of his own sales training and consulting firm, based in Atlanta. Visit his website at www.sellxl.com

Recording

Rec image

Handouts

Handouts