Stephen J. Bistritz, Ed.D. has more than 40 years of high-tech sales, sales management and training management experience. He is a published author and lecturer in the field of sales, sales management and selling to executives. Steve has led numerous studies during his career, directed specifically at CXO-level executives, where they were asked about their roles in the decision process for major purchases, as well as their relationships with professional salespeople. Steve’s book, Selling to the C-Suite, is now in its second edition.  

Steve started SellXL.com in 2002 - visit his website at www.sellxl.com