Helping Your Sales Team Become Trusted Advisors to Senior Executives


Steve bistritz color
Co-Author of Selling to the C-Suite - 2nd Edition
Webinar Recording Details
  • Date and Time
    Tue, Feb 12, 2019 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Why do executives test and screen professional salespeople?  How can your salespeople circumvent that process and develop trusted advisor level relationships with those executives?
Selling to the C-Suite is based on 10 years of empirical research with more than 500 global CXO-level executives who were asked about their relationships with professional salespeople, it revealed why some salespeople gain trusted advisor status while others get the ejector seat.

Now fully revised and updated, the second edition of the book explains how the impact of online tools and social media are revolutionizing the way executives buy, and how you can successfully sell to them
In this webinar, your sales teams will learn how they can become trusted advisors of C-Suite executives and how they can
  • Circumvent the inevitable roadblocks, using proven techniques
  • Establish credibility with C-Suite executives, thereby obtaining continued access to them
  • Become a trusted advisor to the relevant executive for the sales opportunity

This webinar will also explore what senior executives told us about their relationships with professional salespeople, including how salespeople should align with the relevant executive to win those critical key deals.

Intended Audience
Business-to-business salespeople, sales managers and sales executives seeking to increase sales revenues in 2019.

About Stephen J. Bistritz, Ed.D.

Stephen J. Bistritz, Ed.D. has more than 40 years of high-tech sales, sales management and training management experience. He is a published author and lecturer in the field of sales, sales management and selling to executives. Steve has led numerous studies during his career, directed specifically at CXO-level executives, where they were asked about their roles in the decision process for major purchases, as well as their relationships with professional salespeople. Steve’s book, Selling to the C-Suite, is now in its second edition.  

Steve started in 2002 - visit his website at