Executive Impact: C-Suite Selling with Executive Presence


Steve bistritz color
Co-Author of Selling to the C-Suite - 2nd Edition
2012 12 06 11.22.55 1
President & CEO, Executive Presence Inc.
Webinar Recording Details
  • Date and Time
    Tue, Jul 24, 2018 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Executive Impact is a new two-day workshop that combines the pragmatic effectiveness and proven outcomes of two leading programs: Selling at the Executive Level (SellXL) and Executive Presence.
The power of Executive Impact lies in a two-fold approach to identifying and gaining access to the relevant executive in the C-Suite, then ensuring repeat access and influence through enhanced interpersonal presence and messaging skills. Learning is enhanced using a dynamic case study that reflects real-world challenges to accessing C-Suite decision-makers. This learning is also supported by video reviews of the participants applying their new skills.
In the webinar, you will receive an overview of the concepts involved to…
  • Identify the relevant executive for the sales opportunity, the executive most impacted by the buying decision
  • Develop the best approach for the initial call on that executive
  • Refine your interpersonal and messaging skills using the Nine Dimensions Leadership Presence model
  • Apply the Message Architecture™ model to craft a targeted value proposition that is clear, concise, and influential
Based on the work and research of Steve Bistritz, Ed.D. and Paul Aldo, Ph.D., Executive Impact gives sales organizations the tools and skills needed to identify, access, and influence the right C-Suite decision makers.

Intended Audience
Business-to-business salespeople, sales managers and sales executives seeking to increase sales revenues in 2018.

About Stephen J. Bistritz, Ed.D.

Stephen J. Bistritz, Ed.D. has more than 40 years of high-tech sales, sales management and training management experience. He is a published author and lecturer in the field of sales, sales management and selling to executives. Steve has led numerous studies during his career, directed specifically at CXO-level executives, where they were asked about their roles in the decision process for major purchases, as well as their relationships with professional salespeople. Steve’s book, Selling to the C-Suite, is now in its second edition.  

Steve started SellXL.com in 2002 - visit his website at www.sellxl.com

About Paul Aldo, Ph.D.

Paul Aldo, Ph.D. has spent his career reshaping the executive presence and communication skills of executives and senior managers at Fortune 100 companies around the world. As a social psychologist, his interest in executive presence was piqued early on when trying to understand how businesses assessed leadership potential. Now, after more than 30 years of observation and research, Paul’s book, Understanding Executive Presence, provides an indispensable perspective on this timely topic.


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