Ideally, sales compensation and non-cash incentives should work in harmony. But we’ve all seen examples where these two powerful motivators actually end up sending conflicting messages to sales teams.

Join our award winning panel of experts to learn some of the most common mistakes people make in their sales compensation systems and in designing non-cash programs and promotions. They may be key factors that are keeping you from driving the right behaviors and ultimately boosting sales. 

This session will help you:

• Understand how your sales comp and non-cash incentives should work together to generate better results
• Build strategies and tactics to maximize results 
• Use non-cash incentive programs to drive short-term behaviors 
• Leverage the right sales comp strategies to gain long-term focus
• Maintain ongoing, active engagement 

Mike Donnelly is president of Hinda Incentives and a 30-year veteran of the industry. He has a passion for innovation and has guided Hinda to unprecedented growth under his leadership. He is actively involved in several industry organizations and was elected to the 2018 board of directors of the Incentive Federation, Inc. Mike has received numerous honors during his career and was most recently, named one of the industry’s 25 most influential people by Incentive Magazine.

Theresa Thomas is Vice President of Strategic Solutions at Hinda Incentives. Her team works with Hinda’s partner network to develop the right solutions for each client’s needs. She and her team are responsible for developing strategies for both B2C and B2B applications. She has over 20 years’ experience and has earned the IMA’s Incentive Professional designation. She is also a Certified Engagement Practitioner. 

Chad Albrecht and Steve Marley are principals in ZS Associates’ Sales Compensation Practice. Chad and Steve collaborated to write “The Future of Sales Compensation” delivering forward-looking insights to help companies become sales comp innovators. The book has never-before-seen ideas on critical sales compensation issues and should be on every sales executive’s reading list.  
 
They were also on the team of leading experts who wrote “Sales Compensation Solutions”.  This book offers actionable insights and ideas that sales and compensation professionals can use to design and implement programs that work in today’s selling environment.

Both Chad and Steve are Certified Sales Compensation Professionals with years of experience in an array of industries including consumer packaged goods, financial services, healthcare, high tech, hospitality, manufacturing and telecom — just to name a few.   

Steve Marley and Chad Albrecht are principals in ZS Associates’ Sales Compensation Practice. Steve and Chad collaborated to write “The Future of Sales Compensation” delivering forward-looking insights to help companies become sales comp innovators. The book has never-before-seen ideas on critical sales compensation issues and should be on every sales executive’s reading list.  
 
They were also on the team of leading experts who wrote “Sales Compensation Solutions”.  This book offers actionable insights and ideas that sales and compensation professionals can use to design and implement programs that work in today’s selling environment.

Both Steve and Chad are Certified Sales Compensation Professionals with years of experience in an array of industries including consumer packaged goods, financial services, healthcare, high tech, hospitality, manufacturing and telecom — just to name a few.