The Profitable Link Between Business Acumen, Selling Value, and Effective Negotiating
Date and TimeWed, May 15, 2019 at 11AM Pacific / 2PM Eastern
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As part of their research study, SiriusDecisions once concluded that “the inability of sellers to communicate value” was the “single biggest inhibitor to sales growth.” That’s a big statement. And as much as we’ve talked about “value” since then, most sellers still struggle to create and communicate it.
When you sew, the thing that holds your garment together is the thread. It runs through the various pieces of cloth, holding them together to produce something larger that’s greater than the sum of its parts. When you sell, that thread is value.
In this webinar on his Sales Transformation Straight Talk™ channel, Mike Kunkle will be joined by three experts in creating and communicating business value. Through a facilitated panel discussion supported by visuals, David, Skip, and Doug will share how to create a profitable link between business acumen, value selling, and effective negotiating – all weaved together by the thread of value, from the customer’s perspective.
About Mike Kunkle
Mike Kunkle is a respected sales transformation architect and internationally-recognized sales training and sales enablement expert. He’s spent 34 years in the sales profession and 24 years as a corporate leader or consultant, helping companies drive dramatic revenue growth through best-in-class learning strategies and his proven-effective sales transformation methodologies. Today, Mike is the Vice President of Sales Enablement Services for SPA and SPASIGMA, where he advises clients, writes, speaks, leads webinars, publishes sales training courses, and designs sales enablement systems that get results.
You can connectw ith Mike on LinkedIn or follow him on Twitter at @Mike_Kunkle.
About David Bauders
About Skip Tucker
About Doug Wyatt