The Secrets of Sales Methodology Adoption
Speakers


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Date and TimeWed, Feb 24, 2021 at 11AM Pacific / 2PM Eastern
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Duration1 Hour
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Cost$0 (Free)
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Handouts
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Description
According to ATD’s last State of Sales Training report, 59% of respondents reported that the single largest inhibitor to sales training success was the inability to hold sales reps accountable for using what they learned in training. Unfortunately, this challenge directly and negatively impacts sales methodology adoption.
There are many benefits to having a consistent sales methodology:
- A common language that improves internal communication
- Clear expectations and dependable selling behaviors
- A consistent customer experience
- More efficient training and better-targeted coaching
- The ability to reliably A/B test and assess sales effectiveness
- And more.
Unfortunately, if you can’t maximize your methodology implementation to get adoption, you’ll never enjoy these benefits or maximize your sales force’s full potential.
In this Sales Effectiveness Straight Talk webinar, Mike Kunkle and Tinique Lenderman will share a three-part, proven-effective system for implementing a sales methodology that will direct you to:
- Prepare for change to ensure change readiness and get the buy-in you need
- Guide the change, using a five-stage model that ensures both learning and on-the-job application
- Cement the changes through accountability measures and wrapping them into performance management practices and the culture
Join Mike and Tinique for this webinar (where your questions are welcomed and expected) and learn how you can get more from your sales team than ever before!
About Mike Kunkle
Mike Kunkle is a recognized expert on sales enablement, sales effectiveness, sales training, and sales coaching. He’s spent over 30 years helping companies drive dramatic revenue growth through best-in-class enablement strategies and proven effective sales systems.
Mike is the founder of Transforming Sales Results, LLC and currently works as the Vice President of Sales Effectiveness Services for SPARXiQ, where he designs sales training, delivers workshops, and helps clients improve sales results through a variety of sales effectiveness services.
He collaborated to develop SPARXiQ’s Modern Sales Foundations™ curriculum and authored the SPARXiQ’s Sales Coaching Excellence™ course. Mike's book, The Building Blocks of Sales Enablement, is available on Amazon and the course is available through FFWD. See https://linktr.ee/mikekunkle for more.
About Tinique Lenderman