How to Identify the Superstar Salesperson Who's Not in Sales (Yet)


C. lee smith
CEO of SalesFuel, Global Sales Credibility Authority
Steve s
Behavioral Mastermind and CEO, Behavioral Resource Group
Webinar Recording Details
  • Date and Time
    Fri, Sep 17, 2021 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.



Hiring a new salesperson is always difficult - especially in the current job market. But what if your next superstar is already employed by your company? Or what if they're already on your team - just in a different role?  They could even be working in a non-sales role for a business you frequent regularly.

Certified Behavioral Analyst and SalesFuel CEO C. Lee Smith teams up with Steven Sisler, behavioral mastermind and CEO of Behavioral Resource Group, to help you address one of the most pressing problems your sales team faces today - recruiting high-potential sales talent and developing them into high performers.

In this insightful webinar, Lee and Steve will share:
  • How to discover a diamond in the rough based on natural brain wiring
  • The infrastructure needed to reskill those new to sales for optimal success
  • How hiring for mindset, instead of culture, nets you better sales talent
  • Unconventional places to to look for future salespeople

Attendees of this webinar will receive a free copy of Lee's international bestseller Hire Smarter to Sell More! and Steven's widely-acclaimed book There's More to Management Than a Big Desk.

Immediately following this webinar, SalesFuel's John Powers will provide a 20-minute demo of the SalesFuel HIRE assessment platform for measuring mindset and potential.

About C. Lee Smith

C. Lee Smith is the founder and CEO of SalesFuel®, which provides Research for Revenue Generators™. He is also a Certified Behavioral Analyst specializing in buyer behavior and workforce analytics. He is an Amazon International Bestselling author of SalesCred: How Buyers Qualify Sellers and Hire Smarter, Sell More! A sought-after keynote speaker for conferences and meetings, he provides consulting to companies of all sizes on how salespeople, sales managers and the marketing team can be viewed as more credible by their prospects. His SalesCred App for Apple iOS and Android has had 200k+ downloads. He has been recognized as a leading sales consultant by multiple industry publications.

He is also the creator of AdMall®, a sales intelligence platform that helps local media sales teams in the U.S. to Sell Smarter®, and TeamTrait™, a revolutionary new platform for developing and retaining high-performing sales teams worldwide. When not planning SalesFuel’s next breakthrough tool or advising his clients, you can find Lee on his bicycle raising money for cancer research with his team, The Honey Badgers. Visit for more info and connect with him @cleesmith on X (Formerly Twitter) and on LinkedIn.


About Steve Sisler

Steve Sisler is the founder of the Behavioral Resource Group and The Living Trilogy Psychometric System. He’s a conference speaker, author, and a behavioral profiler. Steve works with individuals and corporations around the globe to help them uncover, discover, and recover their self and social acumen. Steve helps move individuals from “potential” to “actual” talent by deciphering emotional, axiological, social, and environmental factors and solving the roadblocks that can keep them from moving forward with success. Steve is a Professional Behavioral Analyst and Axiologist.

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