How to Identify the Superstar Salesperson Who's Not in Sales (Yet)


C. lee smith 2020 photo (1)
Founder and CEO, SalesFuel
Steve s
Behavioral Mastermind and CEO, Behavioral Resource Group
Webinar Recording Details
  • Date and Time
    Fri, Sep 17, 2021 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.



Hiring a new salesperson is always difficult - especially in the current job market. But what if your next superstar is already employed by your company? Or what if they're already on your team - just in a different role?  They could even be working in a non-sales role for a business you frequent regularly.

Certified Behavioral Analyst and SalesFuel CEO C. Lee Smith teams up with Steven Sisler, behavioral mastermind and CEO of Behavioral Resource Group, to help you address one of the most pressing problems your sales team faces today - recruiting high-potential sales talent and developing them into high performers.

In this insightful webinar, Lee and Steve will share:
  • How to discover a diamond in the rough based on natural brain wiring
  • The infrastructure needed to reskill those new to sales for optimal success
  • How hiring for mindset, instead of culture, nets you better sales talent
  • Unconventional places to to look for future salespeople

Attendees of this webinar will receive a free copy of Lee's international bestseller Hire Smarter to Sell More! and Steven's widely-acclaimed book There's More to Management Than a Big Desk.

Immediately following this webinar, SalesFuel's John Powers will provide a 20-minute demo of the SalesFuel HIRE assessment platform for measuring mindset and potential.

About C. Lee Smith

C. Lee Smith is the founder and CEO of SalesFuel, a Columbus, Ohio-based sales research firm recognized as one of the top sales enablement providers in the world.  Lee helps sales teams Sell Smarter® with business intelligence that builds their credibility and improves their ability to help others. He also helps sales managers avoid making big hiring mistakes. Lee is a Certified Professional Behavioral Analyst, keynote speaker and author of two international bestsellers: "SalesCred® — How Buyers Qualify Sellers" and “Hire Smarter, Sell More!”  He is also the co-host of the Manage Smarter show on iHeart Radio, Spotify and on C-Suite TV.

About Steve Sisler

Steve Sisler is the founder of the Behavioral Resource Group and The Living Trilogy Psychometric System. He’s a conference speaker, author, and a behavioral profiler. Steve works with individuals and corporations around the globe to help them uncover, discover, and recover their self and social acumen. Steve helps move individuals from “potential” to “actual” talent by deciphering emotional, axiological, social, and environmental factors and solving the roadblocks that can keep them from moving forward with success. Steve is a Professional Behavioral Analyst and Axiologist.

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