Are You a Trusted Advisor? How Salespeople Harm Their Credibility Every Day

Speaker

C. lee smith
CEO of SalesFuel, Global Sales Credibility Authority
Webinar Recording Details
  • Date and Time
    Wed, Nov 03, 2021 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.
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Handouts


Description

Did you know that only 1 in 4 North Americans views salespeople as credible in what they say and do? Almost every sales organization attempts to qualify prospects, but they should be giving equal consideration to how buyers qualify (or disqualify) them. It's much more than just price and product.

SalesCred® author C. Lee Smith will share insights from his Amazon bestseller and share fresh data from his firm's latest "Voice of the Buyer" study of 1,330 B2B decision-makers, including:
  • What type of salespeople rank at the bottom of the list for perceived credibility with only 20% of consumers strongly agreeing or agreeing they are credible
  • How to build credibility with each prospect and account using The Hierarchy of Sales Credibility, a 5-layer framework that allows you to see where you are on the credibility hierarchy and what you need to do next to get to the next level
  • Examples of how salespeople harm their credibility with the little things they do and say every day

Credibility is a pre-requisite to earning trust or being thought of as a "trusted advisor." This session will enlighten both sales managers and salespeople on what credibility is, the role it plays in sales, and how they can enhance their credibility in the five areas of the hierarchy.

Live attendees will also get an electronic version of Lee's book "SalesCred: How Buyers Qualify Sellers."

About C. Lee Smith

C. Lee Smith is a recognized professional credibility expert, author, and CEO of SalesFuel. With decades of experience empowering sales teams and business leaders, Lee is known for his innovative approach to sales intelligence, leadership development, and leveraging technology for measurable results.

As the creator of the SalesCred® sales training program and a trusted advisor to organizations across the country, Lee brings actionable insights and real-world strategies to help you build trust, drive performance, and succeed in today’s AI-powered sales environment.

He is also the co-host of Manage Smarter, recognized as the #1 sales management podcast and a Top 10 podcast for business managers.


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