Are You a Trusted Advisor? How Salespeople Harm Their Credibility Every Day


C. lee smith
CEO of SalesFuel, Global Sales Credibility Authority
Webinar Recording Details
  • Date and Time
    Wed, Nov 03, 2021 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.



Did you know that only 1 in 4 North Americans views salespeople as credible in what they say and do? Almost every sales organization attempts to qualify prospects, but they should be giving equal consideration to how buyers qualify (or disqualify) them. It's much more than just price and product.

SalesCred® author C. Lee Smith will share insights from his Amazon bestseller and share fresh data from his firm's latest "Voice of the Buyer" study of 1,330 B2B decision-makers, including:
  • What type of salespeople rank at the bottom of the list for perceived credibility with only 20% of consumers strongly agreeing or agreeing they are credible
  • How to build credibility with each prospect and account using The Hierarchy of Sales Credibility, a 5-layer framework that allows you to see where you are on the credibility hierarchy and what you need to do next to get to the next level
  • Examples of how salespeople harm their credibility with the little things they do and say every day

Credibility is a pre-requisite to earning trust or being thought of as a "trusted advisor." This session will enlighten both sales managers and salespeople on what credibility is, the role it plays in sales, and how they can enhance their credibility in the five areas of the hierarchy.

Live attendees will also get an electronic version of Lee's book "SalesCred: How Buyers Qualify Sellers."

About C. Lee Smith

C. Lee Smith is the founder and CEO of SalesFuel®, which provides Research for Revenue Generators™. He is also a Certified Behavioral Analyst specializing in buyer behavior and workforce analytics. He is an Amazon International Bestselling author of SalesCred: How Buyers Qualify Sellers and Hire Smarter, Sell More! A sought-after keynote speaker for conferences and meetings, he provides consulting to companies of all sizes on how salespeople, sales managers and the marketing team can be viewed as more credible by their prospects. His SalesCred App for Apple iOS and Android has had 200k+ downloads. He has been recognized as a leading sales consultant by multiple industry publications.

He is also the creator of AdMall®, a sales intelligence platform that helps local media sales teams in the U.S. to Sell Smarter®, and TeamTrait™, a revolutionary new platform for developing and retaining high-performing sales teams worldwide. When not planning SalesFuel’s next breakthrough tool or advising his clients, you can find Lee on his bicycle raising money for cancer research with his team, The Honey Badgers. Visit for more info and connect with him @cleesmith on X (Formerly Twitter) and on LinkedIn.


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