The 7 Types of Pre-Call Intelligence Every B2B Seller Must Have

Speaker

C. lee smith
Founder and CEO of SalesFuel, Global Sales Credibility Authority
Webinar Recording Details
  • Date and Time
    Tue, Nov 30, 2021 at 11AM Pacific / 2PM Eastern
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.
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Handouts


Description

Sales is not just a numbers game, it's an intelligence game. B2B buyers expect sellers to know their business and consistently bring relevant ideas for improving it. Remarkably, HALF of U.S. salespeople don’t even look at the prospect’s website before making their first call. When salespeople take just a few minutes to do pre-call preparation using this framework, they stand apart from their competition.

During this follow-up webinar to Lee's November 2021 session on Sales Credibility, you will learn:
  • What buyers want from salespeople - with more findings from SalesFuel's 2021 Voice of the Buyer study
  • The seven things to research before approaching a B2B decision-maker
  • How to get buyers to share their contact information with you at the top of the funnel
  • How better preparation can improve your ability to cut through the clutter of emails and LinkedIn messages

Live attendees will also get a copy of Lee's e-book "The 7 C's of Pre-Call Intelligence."

About C. Lee Smith

C. Lee Smith is a nationally-recognized authority on business credibility, trust and influence. He is the CEO of SalesFuel and the author of SalesCred: How Buyers Qualify Sellers. As the creator of the SalesCred® sales training program, he empowers sales teams and business leaders nationwide with innovative strategies for sales intelligence, leadership development, and leveraging consumer behavior research. 

Lee is also a Certified Behavioral Analyst and a key architect behind the TeamTrait® comprehensive sales assessment test platform. His hands-on approach to sales performance - combining deep expertise in behavioral analysis with actionable client insights - helps organizations build high-performing, trustworthy sales teams. 

Lee also co-hosts Manage Smarter, recognized as the #1 sales management podcast and a Top 10 resource for business managers, equipping professionals with the tools they need to succeed in today’s AI-powered sales environment.


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