The 7 Types of Pre-Call Intelligence Every B2B Seller Must Have


C. lee smith
CEO of SalesFuel, Global Sales Credibility Authority
Webinar Recording Details
  • Date and Time
    Tue, Nov 30, 2021 at 11AM Pacific / 2PM Eastern
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.



Sales is not just a numbers game, it's an intelligence game. B2B buyers expect sellers to know their business and consistently bring relevant ideas for improving it. Remarkably, HALF of U.S. salespeople don’t even look at the prospect’s website before making their first call. When salespeople take just a few minutes to do pre-call preparation using this framework, they stand apart from their competition.

During this follow-up webinar to Lee's November 2021 session on Sales Credibility, you will learn:
  • What buyers want from salespeople - with more findings from SalesFuel's 2021 Voice of the Buyer study
  • The seven things to research before approaching a B2B decision-maker
  • How to get buyers to share their contact information with you at the top of the funnel
  • How better preparation can improve your ability to cut through the clutter of emails and LinkedIn messages

Live attendees will also get a copy of Lee's e-book "The 7 C's of Pre-Call Intelligence."

About C. Lee Smith

C. Lee Smith is the founder and CEO of SalesFuel®, which provides Research for Revenue Generators™. He is also a Certified Behavioral Analyst specializing in buyer behavior and workforce analytics. He is an Amazon International Bestselling author of SalesCred: How Buyers Qualify Sellers and Hire Smarter, Sell More! A sought-after keynote speaker for conferences and meetings, he provides consulting to companies of all sizes on how salespeople, sales managers and the marketing team can be viewed as more credible by their prospects. His SalesCred App for Apple iOS and Android has had 200k+ downloads. He has been recognized as a leading sales consultant by multiple industry publications.

He is also the creator of AdMall®, a sales intelligence platform that helps local media sales teams in the U.S. to Sell Smarter®, and TeamTrait™, a revolutionary new platform for developing and retaining high-performing sales teams worldwide. When not planning SalesFuel’s next breakthrough tool or advising his clients, you can find Lee on his bicycle raising money for cancer research with his team, The Honey Badgers. Visit for more info and connect with him @cleesmith on X (Formerly Twitter) and on LinkedIn.


Sponsored By