The 7 Types of Pre-Call Intelligence Every B2B Seller Must Have


C. lee smith 2020 photo (1)
Founder and CEO, SalesFuel
Webinar Recording Details
  • Date and Time
    Tue, Nov 30, 2021 at 11AM Pacific / 2PM Eastern
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.



Sales is not just a numbers game, it's an intelligence game. B2B buyers expect sellers to know their business and consistently bring relevant ideas for improving it. Remarkably, HALF of U.S. salespeople don’t even look at the prospect’s website before making their first call. When salespeople take just a few minutes to do pre-call preparation using this framework, they stand apart from their competition.

During this follow-up webinar to Lee's November 2021 session on Sales Credibility, you will learn:
  • What buyers want from salespeople - with more findings from SalesFuel's 2021 Voice of the Buyer study
  • The seven things to research before approaching a B2B decision-maker
  • How to get buyers to share their contact information with you at the top of the funnel
  • How better preparation can improve your ability to cut through the clutter of emails and LinkedIn messages

Live attendees will also get a copy of Lee's e-book "The 7 C's of Pre-Call Intelligence."

About C. Lee Smith

C. Lee Smith is the founder and CEO of SalesFuel, a Columbus, Ohio-based sales research firm recognized as one of the top sales enablement providers in the world.  Lee helps sales teams Sell Smarter® with business intelligence that builds their credibility and improves their ability to help others. He also helps sales managers avoid making big hiring mistakes. Lee is a Certified Professional Behavioral Analyst, keynote speaker and author of two international bestsellers: "SalesCred® — How Buyers Qualify Sellers" and “Hire Smarter, Sell More!”  He is also the co-host of the Manage Smarter show on iHeart Radio, Spotify and on C-Suite TV.

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