Decades of psychological research demonstrates that your members, clients, patients, and customers will remain loyal to your business when you deliver 3 outcomes:

• Prove their voice was heard
• Let them know how they made an impact; and
• Show them how they compare to others.

 
An easy-to-apply methodology called Survey Conversation clearly demonstrates these 3 outcomes to your audience. The result are customers who WANT to answer every question you ask (through surveys), providing previously-hidden insights that will grow your business.   
 
Drawing on 96,000,000 data points gathered from 550 organizations, we identified the single best way (and all the low-performing ways!) to perform these 6 steps to building a Survey Conversation:  

1. Ask the RIGHT questions
2. In the RIGHT way
3. At the RIGHT time
4. Close-the-Loop
5. Deliver the 3 critical outcomes
6. Repeat.

 
You will learn how to apply these steps to your business to engage, retain and delight your members, attendees, clients, students, patients, customers, and subscribers. We will illustrate the steps with specific examples from successful sales webinars, sell-from-stage events, membership organizations, medical practices, and subscriber list re-energizing.
 

Matthew Champagne, Ph.D. is Director of Engagement and Retention at Embedded Assessments and the leading authority on using survey conversations to retain employees and high-spending customers. With 32 years of experience as a researcher, university professor, CEO, and Chief Learning Officer, his methodology for maximizing responses and generating deep customer insights has been deployed in 325 organizations. Named “Technology Visionary” by SURVEY Magazine, Dr. Champagne has served as Senior Evaluator or Research Fellow for a dozen agencies including the National Science Foundation, the U.S. Department of Energy and the Army Research Institute. When not teaching, Matt can be found cruising with his family, SCUBA diving in the reefs or playing keyboards in his rock band.