Decades of psychological research demonstrates that your members, clients, patients, and customers will remain loyal to your business when you deliver 3 outcomes:

• Prove their voice was heard
• Let them know how they made an impact; and
• Show them how they compare to others.

 
An easy-to-apply methodology called Survey Conversation clearly demonstrates these 3 outcomes to your audience. The result are customers who WANT to answer every question you ask (through surveys), providing previously-hidden insights that will grow your business.   
 
Drawing on 96,000,000 data points gathered from 550 organizations, we identified the single best way (and all the low-performing ways!) to perform these 6 steps to building a Survey Conversation:  

1. Ask the RIGHT questions
2. In the RIGHT way
3. At the RIGHT time
4. Close-the-Loop
5. Deliver the 3 critical outcomes
6. Repeat.

 
You will learn how to apply these steps to your business to engage, retain and delight your members, attendees, clients, students, patients, customers, and subscribers. We will illustrate the steps with specific examples from successful sales webinars, sell-from-stage events, membership organizations, medical practices, and subscriber list re-energizing.
 

Matthew Champagne, Ph.D. is a researcher, university professor, consultant and serial entrepreneur who has taught Robert Cialdini's principles since 1993. He was named “Technology Visionary” by SURVEY Magazine for his pioneering work merging psychology and technology to create never-before-seen customer feedback solutions. Dr. Champagne is author of Keep Your Customers Forever, The Survey Playbook and an invited contributor to the Kirkpatrick’s landmark book Four Levels of Training Evaluation. When not teaching, Matt can be found cruising with his family, in the reefs SCUBA diving or on-stage playing keyboards in his rock band.