What Keeps Your Clients and Prospects Up at Night?


C. lee smith
CEO of SalesFuel, Global Sales Credibility Authority
Webinar Recording Details
  • Date and Time
    Thu, Oct 05, 2023 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


The worst question a B2B salesperson should ask is "tell me about your business." The second worst is "what keeps you up at night?" Ask one of these questions and you're toast.

In this revealing webinar, SalesFuel CEO C. Lee Smith will share his firm’s latest research to show you what today's B2B buyers want from you - and yes, what can keep them up at night.

Lee will give you the first look at SalesFuel's Voice of the B2B Buyer study conducted in June-July 2023. It engaged with 1,021 decision-makers and learned: 
  • The headwinds and challenges they expect for the next 3 years
  • Where you fit into their buying process
  • What will entice them to give up their contact info
  • What they want to achieve on their first call with a salesperson
  • And crucially, the real reasons they aren't responding to your outreach—even when you've pinpointed them as a promising lead

This revealing webinar will give you insight into the buyer's mind so you won't have to ask off putting questions that will damage your sales credibility. This insight will also allow attendees to ask smarter discovery questions and even help their prospects discover something about their own business and the consequences of maintaining the status quo. 

About C. Lee Smith

C. Lee Smith is the founder and CEO of SalesFuel®, which provides Research for Revenue Generators™. He is also a Certified Behavioral Analyst specializing in buyer behavior and workforce analytics. He is an Amazon International Bestselling author of SalesCred: How Buyers Qualify Sellers and Hire Smarter, Sell More! A sought-after keynote speaker for conferences and meetings, he provides consulting to companies of all sizes on how salespeople, sales managers and the marketing team can be viewed as more credible by their prospects. His SalesCred App for Apple iOS and Android has had 200k+ downloads. He has been recognized as a leading sales consultant by multiple industry publications.

He is also the creator of AdMall®, a sales intelligence platform that helps local media sales teams in the U.S. to Sell Smarter®, and TeamTrait™, a revolutionary new platform for developing and retaining high-performing sales teams worldwide. When not planning SalesFuel’s next breakthrough tool or advising his clients, you can find Lee on his bicycle raising money for cancer research with his team, The Honey Badgers. Visit CLeeSmith.com for more info and connect with him @cleesmith on X (Formerly Twitter) and on LinkedIn.


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