Robert Cialdini's legendary book, INFLUENCE, was published 39 years ago. The world has drastically changed since 1984, yet Dr. Cialdini's persuasion principles have held firm because they are rooted in un-changing human psychology.  Marketers, consultants, C-level decision-makers, training specialists, negotiators, and experts in Sales, Communication and HR who master Cialdini's principles invariably:

• Become better leaders
• Get far more YES answers to requests
• Close more deals and make more sales
• Successfully persuade others to support them, and
• Become more successful professionals

 
Yet even those familiar with Cialdini's influence principles are likely unaware of the most recent methods, frameworks and findings, such as:

• The Smuggler's quadrants
• The 5-steps to identifying your own Influence strengths
• ETHICAL Influence: The Weapon vs. Lever approach
• Unity: the most powerful principle
• The unfortunate mistake everyone makes with Social Proof

Join Dr. Champagne, the #1 most experienced Cialdini Certified Professional, as he explains these ideas for the first time, and illustrates how to guarantee more YES from your customers, prospects, students, colleagues and decision-makers.
 
Don't miss this opportunity: ETHICAL PERSUASION is a top-5 in-demand power skill in today's workplace. Those who apply these “secrets” of persuasion will gain a clear and insurmountable business advantage.
 

Matthew Champagne, Ph.D. is Director of Engagement and Retention at Embedded Assessments and the leading authority on using survey conversations to retain employees and high-spending customers. With 32 years of experience as a researcher, university professor, CEO, and Chief Learning Officer, his methodology for maximizing responses and generating deep customer insights has been deployed in 325 organizations. Named “Technology Visionary” by SURVEY Magazine, Dr. Champagne has served as Senior Evaluator or Research Fellow for a dozen agencies including the National Science Foundation, the U.S. Department of Energy and the Army Research Institute. When not teaching, Matt can be found cruising with his family, SCUBA diving in the reefs or playing keyboards in his rock band.