Credibility at Work: How Leaders Can Achieve More by Building Credibility


C. lee smith
CEO of SalesFuel, Global Sales Credibility Authority
Webinar Recording Details
  • Date and Time
    Thu, Jan 18, 2024 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Are You Part of the 74% of Team Leaders Struggling to Motivate Their Team?

Credibility is the linchpin of trust, both within and beyond your organization. Yet a mere 26% of Americans perceive CEOs as credible in their words and actions. According to SalesFuel's 2023 State of Credibility in America study, there is a compelling link between leadership credibility and workforce motivation.

If you want to know how to improve your executive presence and your team's performance, you need to watch this eye-opening 60-minute webinar that will change the way you think about building trust with your staff.

What to Expect: Global Sales Credibility Authority C. Lee Smith will share key findings from SalesFuel's study - and how the things said (and left unsaid) by CEOs, sales managers, IT and HR hinder their ability to sell their ideas and build trust.
  • Three key credibility challenges where many leaders are unknowingly giving away their power
  • How leadership credibility is viewed differently by sex, race and age - The role of AI in shaping executive leadership perceptions
  • Why the CEOs of large companies and small business owners are perceived differently
  • Practical steps for bolstering leadership credibility and maximizing team performance

Exclusive Bonus Content! All attendees will receive a special report loaded with additional findings from the study. Plus, you'll get insider tips for executive leaders and middle managers.

About C. Lee Smith

C. Lee Smith is the founder and CEO of SalesFuel®, which provides Research for Revenue Generators™. He is also a Certified Behavioral Analyst specializing in buyer behavior and workforce analytics. He is an Amazon International Bestselling author of SalesCred: How Buyers Qualify Sellers and Hire Smarter, Sell More! A sought-after keynote speaker for conferences and meetings, he provides consulting to companies of all sizes on how salespeople, sales managers and the marketing team can be viewed as more credible by their prospects. His SalesCred App for Apple iOS and Android has had 200k+ downloads. He has been recognized as a leading sales consultant by multiple industry publications.

He is also the creator of AdMall®, a sales intelligence platform that helps local media sales teams in the U.S. to Sell Smarter®, and TeamTrait™, a revolutionary new platform for developing and retaining high-performing sales teams worldwide. When not planning SalesFuel’s next breakthrough tool or advising his clients, you can find Lee on his bicycle raising money for cancer research with his team, The Honey Badgers. Visit for more info and connect with him @cleesmith on X (Formerly Twitter) and on LinkedIn.


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