How to Keep Your B2B Marketing Emails Out of Spam in 2024


Kendralee 9504 hires
President, KLA Group
Barry robb headshot
Marketing Operations Manager, KLA Group
Webinar Recording Details
  • Date and Time
    Thu, Mar 07, 2024 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Google, Microsoft, and Yahoo forced marketers and business owners to change their B2B email strategies on February 1. On that date, new guidelines went into effect that directly impact content and deliverability. 

Senders who do not adapt their marketing strategies to adhere to the new rules will be blacklisted – indefinitely. 

Once marked as “spam” an important source of marketing qualified leads will dry up because instead of emails arriving in inboxes, your messages will go straight to the junk folder.

You still have time to escape this fate. Join revenue-generating expert Kendra Lee and email specialist Barry Robb for an actionable breakdown of how to update your marketing strategy to comply with the new rules. What they share will keep you out of spam and front and center with your target market.

This webinar is for anyone who wants to: 
  • Get clear action-items to update their marketing strategy and avoid blacklisting
  • Use metrics to improve their deliverability 
  • Stay out of “email jail”
  • Hear the plain English version of the new requirements
  • Update their B2B email content to remain compliant

Register now. Protect your visibility with your target market and your reputation as an email sender. 

About Kendra Lee

Kendra Lee is president of KLA Group, an author, speaker, and revenue generation authority uniquely combining both sales and marketing. She helps SMB companies increase revenue by using targeted B2B revenue generating strategies that speak directly to your ideal prospects and highlight your organization’s uniqueness. She is the author of the books, The Sales Magnet and Selling Against the Goal. KLA Group is a marketing agency and sales training company.

About Barry Robb

Barry Robb is the Marketing Operations Manager at KLA Group where he oversees technical email strategy for clients. Over the course of his 20+ year career in marketing, he has gained invaluable experience in email automation, digital marketing, brand strategy, project management, web design & development, UX/UI design, SEO, Ads, and social media.