Are your salespeople truly connecting with customers…or missing three out of four opportunities?

Research shows that most salespeople only build genuine connections with about 25% of their prospects. That leaves 75% of potential relationships untapped and unmet, resulting in opportunities lost and deals slipping away.

The good news? Sales performance can improve by more than 50% when salespeople master the skill of versatility. Versatility is the ability to flex your selling approach to match the customer’s buying style. It helps salespeople engage more authentically, maximize their social selling strengths, and deliver a customer experience that builds trust and accelerates results.

In this webinar, you’ll discover how versatility transforms selling conversations and strengthens customer relationships, directly impacting win rates and long-term loyalty.

You will learn how to:

• Use versatility to boost sales effectiveness
• Recognize customers’ buying styles and tailor your approach
• Quickly build rapport with prospects and decision-makers at all levels
• Communicate with impact and persuasion, no matter the customer’s style

 

David Yesford is President of Wilson Learning Corporation. With more than 39 years of experience developing and implementing human performance improvement solutions around the world, Mr. Yesford brings valuable experience, strategic direction, and global perspective to his work. Over the years, he has held strategic roles in Wilson Learning Worldwide’s core content areas of sales and leadership, as well as e-learning and strategic consulting. Mr. Yesford is the contributing author of several books including Win-Win Selling, Versatile Selling, The Social Styles Handbook, and The Sales Training Book 2. He has also been published in numerous business publications throughout the United States, Europe, Latin America, and Asia Pacific. Mr. Yesford frequently speaks at international engagements, focusing on issues such as sales and sales strategy, leadership, employee and customer engagement, brand, and strategy implementation.

Anand has developed and delivered programs in the areas of leadership effectiveness, coaching, personal effectiveness, sales & service among many other areas, and he has delivered these programs to a wide range of audiences, from frontline supervisors and individual contributors to business heads and C- suite executives. His proven expertise with diverse programs and audiences has seen him partner with clients in India, Sri Lanka, Singapore, Malaysia, Indonesia, Vietnam, Korea, China, the USA and the Caribbean, and work successfully with professionals from a wide variety of cultures and countries across the globe.  Anand has been associated with Wilson Learning since 2007 in multiple roles, and is currently the Senior Director for Consulting & Capability Development in the APAC region.  He is Wilson Learning’s Master Facilitator in the APAC region.