AI can automate tasks.

It can optimize processes.

It can even simulate conversation.

What it cannot do is influence human behavior.

In today’s workplace—where technology is accelerating faster than trust—Influence has become the defining human advantage. As organizations rely more on AI, bots, and automation, the ability to read people, build momentum, and move ideas forward has never mattered more.

Leading research from the World Economic Forum and Harvard Business Review confirms it: Influence and communication skills are now mission-critical. As we become more digitally connected, the human element has been quietly neglected—creating a widening gap between technical capability and real effectiveness.

Join Elaina Zuker, bestselling author of 7 Secrets of Influence and creator of the internationally licensed Secrets of Influence® training program, for an engaging and practical session that reframes Influence as a skillset, not a personality trait—and certainly not manipulation.

Grounded in behavioral science and refined through decades of real-world application, Elaina’s proprietary framework simplifies Influence into a clear, powerful method you can use immediately—at work, with clients, and in leadership conversations that matter.

This interactive session reveals why Influence is your portable power: the one capability that transcends roles, industries, and technological change.

In this session, you will:
 

• Understand WHY Influence matters now — key trends reshaping leadership, sales, and collaboration
• Develop sharper Influence “radar” — how to read situations and people more accurately
• Learn the ONE core Influence principle — and how to apply it daily, without manipulation
• Participate in live Q&A

 
 

Elaina Zuker is President of Elaina Zuker Associates, a management training and consulting firm in Montreal. 

A seasoned businesswoman, educator, author and consultant, Ms. Zuker's clients have included Fortune 500 corporations such as At&T, American Express, IBM, Ogilvy & Mather, Bank of America, The Sheraton Corporation, Syntex Corporation and dozens of others.

Ms. Zuker holds a B.A. in Psychology, an M.A. in Management/Organizational Development and is the recipient of the Alumni Achievement Award from NYU Polytechnic University.

She is the author of 11 books, on Leadership, Management, Assertiveness, Influence and Communication. Her best-selling (150,000) book, “The Seven Secrets of Influence” a recent main selection for the Business Week Book Club, has been translated into 4 languages.

Her unique “Secrets of Influence™“ theory and training program were developed from her experience in Sales, Advertising and Marketing. That program has now been converted to an eLearning version and is delivered either as a self-paced learning program, a hybrid/blended version, or customized.

She has recently published a new mini ebook “INFLUENCE; the 7 BIG Secrets in 7 little minutes”  

Her latest book, “You X 2 - the New Peer Mentor Model for Success Now”  is now available as an ebook and in paperback.