12 Tips for Implementing Lead Generation Campaigns that Get Results
Speaker
President and Founder, KLA Group
Webinar Recording Details
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Date and TimeWed, Oct 10, 2012 at 10AM Pacific / 1PM Eastern
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Duration1 Hour
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Cost$0 (Free)
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Want Access?Register to view the recording.
Description
So you’ve run some lead generation campaigns but haven’t gotten the results you expected. Now you want to know what went wrong and what to change to fill your pipeline.
Execution can make the difference between a 57% response rate and no responses at all.From your campaign strategy to your irresistible free offer, your success is in the details.
Join Kendra Lee, prospect attraction expert and author of the award-winning book Selling Against the Goal, and uncover:
Execution can make the difference between a 57% response rate and no responses at all.From your campaign strategy to your irresistible free offer, your success is in the details.
Join Kendra Lee, prospect attraction expert and author of the award-winning book Selling Against the Goal, and uncover:
- Why specific activities aren’t getting responses and what to do about it
- The one lead generation activity proven to increase response rates over 80%
- Whether nurturing or lead generation are your best approach
- How to use a campaign strategy to increase results
- The tools you need to better manage campaign execution and lead follow up
About Kendra Lee
Sales and marketing expert, Kendra Lee started her sales career in accounting, failed IBM’s entry level sales exam and was told she would be a sales failure without an engineering background. Despite that demotivating start, Kendra Lee entered sales and proved those nay-sayers wrong. She turned her knowledge of numbers into a lead generation approach that has propelled SMB companies to their own success. She is the founder of KLA Group, a sales and marketing agency that helps B2B SMB companies get more customers and is the author of The Sales Magnet and Selling Against the Goal.
