12 Tips for Implementing Lead Generation Campaigns that Get Results

Speaker

Kendralee 9504 hires
President and Founder, KLA Group
Webinar Recording Details
  • Date and Time
    Wed, Oct 10, 2012 at 10AM Pacific / 1PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.

Description

So you’ve run some lead generation campaigns but haven’t gotten the results you expected. Now you want to know what went wrong and what to change to fill your pipeline.


Execution can make the difference between a 57% response rate and no responses at all.From your campaign strategy to your irresistible free offer, your success is in the details.

Join Kendra Lee, prospect attraction expert and author of the award-winning book Selling Against the Goal, and uncover:
 
  • Why specific activities aren’t getting responses and what to do about it
  • The one lead generation activity proven to increase response rates over 80%
  • Whether nurturing or lead generation are your best approach
  • How to use a campaign strategy to increase results
  • The tools you need to better manage campaign execution and lead follow up

About Kendra Lee

Despite starting her sales career in accounting, failing IBM’s entry level sales exam, and being told she couldn’t sell without an engineering background, Kendra Lee entered sales and proved those nay-sayers wrong. She turned her knowledge of numbers into a lead generation approach that propelled her to the top 1% of sales professionals for each IT company where she sold. Kendra founded KLA Group, a sales and marketing agency, to consult, train and “Do it For You” to get more customers. She is the author of the books The Sales Magnet and Selling Against the Goal.

Recording

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