Email Prospecting Strategies for Hard-to-Reach Executives

Speaker

Kendralee 9504 hires
President and Founder, KLA Group
Webinar Recording Details
  • Date and Time
    Wed, Dec 05, 2012 at 10AM Pacific / 1PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.

Description

Executives are arguably the hardest prospects to reach. Email is an ideal strategy to bypass gatekeepers who don’t understand, and to circumvent executives’ hectic schedules to get on their calendars – but only if you can get past their glimpse factor. You need an email strategy that’ll catch executives’ attention with a compelling reason to talk, establish your credibility and make them want to respond.

Join prospect attraction expert Kendra Lee and learn:
 
  • 5 fresh email strategies to break executives’ delete barrier
  • How the industry you’re targeting changes your email
  • What not to say about your company or offerings
  • The simple 3 step formula to create a compelling message and establish your credibility
  • How geography impacts the effectiveness of your subject line
  • What not to include in your signature with executives
  • A proven follow-up strategy toreach elusive executives

You’ll leave with techniques you can apply immediately to get hard-to-reach executives to respond.

About Kendra Lee

Despite starting her sales career in accounting, failing IBM’s entry level sales exam, and being told she couldn’t sell without an engineering background, Kendra Lee entered sales and proved those nay-sayers wrong. She turned her knowledge of numbers into a lead generation approach that propelled her to the top 1% of sales professionals for each IT company where she sold. Kendra founded KLA Group, a sales and marketing agency, to consult, train and “Do it For You” to get more customers. She is the author of the books The Sales Magnet and Selling Against the Goal.

Recording

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