Email Prospecting Strategies for Hard-to-Reach Executives
Speaker
President, KLA Group
Webinar Recording Details
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Date and TimeWed, Dec 05, 2012 at 10AM Pacific / 1PM Eastern
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Duration1 Hour
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Cost$0 (Free)
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Want Access?Register to view the recording.
Description
Executives are arguably the hardest prospects to reach. Email is an ideal strategy to bypass gatekeepers who don’t understand, and to circumvent executives’ hectic schedules to get on their calendars – but only if you can get past their glimpse factor. You need an email strategy that’ll catch executives’ attention with a compelling reason to talk, establish your credibility and make them want to respond.
Join prospect attraction expert Kendra Lee and learn:
You’ll leave with techniques you can apply immediately to get hard-to-reach executives to respond.
Join prospect attraction expert Kendra Lee and learn:
- 5 fresh email strategies to break executives’ delete barrier
- How the industry you’re targeting changes your email
- What not to say about your company or offerings
- The simple 3 step formula to create a compelling message and establish your credibility
- How geography impacts the effectiveness of your subject line
- What not to include in your signature with executives
- A proven follow-up strategy toreach elusive executives
You’ll leave with techniques you can apply immediately to get hard-to-reach executives to respond.
About Kendra Lee
Kendra Lee is president of KLA Group, an author, speaker, and revenue generation authority uniquely combining both sales and marketing. She helps SMB companies increase revenue by using targeted B2B revenue generating strategies that speak directly to your ideal prospects and highlight your organization’s uniqueness. She is the author of the books, The Sales Magnet and Selling Against the Goal. KLA Group is a marketing agency and sales training company.
