How to Make Sales Training Sticky


Julie thomas headshot1
President & CEO, ValueSelling Associates
Webinar Recording Details
  • Date and Time
    Thu, Mar 24, 2016 at 10AM Pacific / 1PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.



How do you ensure your time and financial investment in sales training pays off? People often talk about tools that enhance sales productivity. In this webinar, we explore the common reasons sales training fails. By understanding what these pitfalls are and avoiding them, you'll set the course for successful training initiatives that lead to increased sales performance and long-term revenue growth.
Join Julie Thomas, President and CEO of ValueSelling Associates, in this engaging webinar. Discover how to recognize the common mistakes that put sales training at risk and the strategies that make an impact.
What you will learn:
  • Common reasons sales training fails – know them to avoid them
  • Ways to align sales training initiatives with strategic objectives
  • The risk of not establishing management buy-in and accountability
  • The importance of creating a coaching culture
  • How to measure the right indicators to ensure success 
Who should attend: 
  • Sales Executives - both inside sales and outside sales
  • Sales Managers
  • Sales Trainers
  • Business Development Managers
  • Sales Enablement Professionals

About Julie Thomas

Julie Thomas, President and CEO of Value Selling Associates is the author of ValueSelling: Driving Sales Up One Conversation at a Time. A sought-after speaker and thought leader, Julie is a founding board member of the Value Selling & Realization Council and on the advisory board of the  eWomenNetwork Foundation Advisory Council. Featured as part of San Diego Metro’s “Women Who Impact San Diego".
Julie works directly with clients and sales organizations in a wide variety of industries. She is responsible for the global expansion of ValueSelling Associates and its leadership position in both on-demand, instructor-led and hybrid (blended) learning solutions. The firm has been recognized year over year by both Selling Power Magazine and others as a leader in the sales training industry.

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