State of Digital Selling with LinkedIn® 2019
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Description

Imagine your sales team gets invited to attend an exclusive networking event filled with senior decision-makers at companies that fit your ideal customer profile.

Would you expect them to do their homework before they arrive at the event? How would you expect them to behave at the event? Would they grab a cocktail and stand against the wall for the entire event, quietly making comments to people as they pass?

Or would they work the room, confidently striking up conversations with people they’ve researched online, connected with and began developing authentic relationships proving they have the experience these buyers are seeking from a seller?

As a sales leader, you’d never hire a rep who couldn’t represent your brand at an important event without proven experience and know-how to conduct meaningful conversations with qualified buyers.

This is precisely how high-performing and experienced sales professionals approach digital selling with LinkedIn.


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