You’ve heard that Relationship Selling is dead, right? Well, maybe…

If you mean the old-style, wine-and-dine, golf-course, donut-delivering customer schmoozing, yeah, you’re right. It’s dead and it should be.

But, if you mean getting to know your customer’s Goals, Passions and Struggles (GPS) and establishing Credibility through Integrity and Authenticity (CIA), you would be dead wrong. This is the type of relationship selling that is – or should be – alive and well.

Do Modern Buyers need more than relationships? Of course, they do. They also need trusted advisors who can solve their pressing problems, enable opportunities, and help them achieve their desired outcomes. But decisions, even business decisions, are still made emotionally as well as logically, and personal needs do play a role, too – as does trust.

To learn more about how to maximize relationships with your modern buyers the right way, join sales experts Mike Kunkle, Doug Wyatt, and Jason Levinson in this webinar, where your questions are welcomed and expected.