Several years ago, I gave a speech to about 300 businesswomen, “How to Manage your Time for Success. After the talk, I handed out a simple handout of tips and exercises.

Afterward, two women came up to me and asked if they could “use” my handout packet. They were the Circulation Managers for Working Woman magazine (readership about one million) They wanted to use the booklet as a “premium” – a free gift for new subscribers.

I was delighted but said that since this was my copyrighted material I couldn’t allow them to reproduce the booklets; instead, I would sell them the booklets they wanted. After some negotiating, they ordered 100,000 copies of a 12-page booklet, which I wrote, designed and had printed.

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