Influence Hack #2 - A Macro Approach - The Key to Influence
Article Written by Elaina Zuker

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Several years ago, one of our Affiliates in the San Francisco Bay Area who said she had a “lead” for me from a large defense contracting company, which said they needed some training in “presentation skills”.
(let’s call her “C”)

Before going to the meeting, I learned that the division which had called was a group of elite physicists, who had not had a lot of work to do since U.S. involvement in wars had slowed down. (this was before 9/11,before our wars in Afghanistan and Iraq)