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Sales Enablement For Marketers If you’re a marketer supporting a sales team, you’ve got a lot on your plate. Sellers are facing one of the most difficult buying landscapes in recent memory—and they need your help. To be effective, you need to align with sales, deliver the best content and other resources that will move deals through the pipeline, and make sure sellers can find and use these resources properly. "Sales enablement has never been more important than it is today." You crank out solution briefs, case studies, videos, blog posts, product guides, and more to support reps' interactions with prospects and help them be productive. You work closely with sales to learn which types of content are working to nurture leads and close deals. You keep your ears open to industry trends and one eye on the company roadmap to anticipate content needs and fill in any gaps. It’s a continuous process of creating and sharing those new materials with reps to allow them to reach customers and sell more effectively. But it can often seem like all your hard work is for naught. You need a better way. Find out how the right sales enablement solution can help you overcome these issues and turn your marketing into an engine that can turbocharge your sales growth for years to come.
Planning for the Next Normal Sellers are working harder than ever—and sales enablement has never been more important than it is today. The business of sales has been completely disrupted by COVID-19 and the resulting shutdown. At the start of the pandemic, you may have shifted overnight to virtual selling, with the expectation of returning to normal within a month or two. Experts now say we’re not going back to the way business was done. But the processes and tactics you put in place in the spring likely weren’t designed for the long term, and sales teams have often had to learn on-the-fly how to succeed when in-person meetings aren’t possible. It’s time to figure out what works in this new world and what doesn’t.
Mastering Virtual Selling Virtual selling—working a deal remotely when you can’t be there in person—is the new normal for B2B salespeople. But being a great virtual salesperson doesn’t mean simply conducting every meeting via video conference. Virtual selling means understanding a prospect’s mindset when you can’t meet in person, using all the tools and techniques available to close the deal. While the fundamentals are the same, you have new obstacles to overcome and new skills to master. Allego’s learning and enablement platform accelerates results for virtual teams. From our work with hundreds of thousands of sales professionals around the world, we’ve developed unique expertise in virtual selling techniques that can give you the edge you need to hit your targets. This guide distills that learning to help you and your team understand how to master virtual selling and stay ahead of your competition.
It's not WHAT you do, it's HOW you think. Your Mindset Impacts Your Sales Results You've probably paid thousands for sales training, read every book on sales, and devour all the weekly tips sales gurus have to offer. You may have applied some of this knowledge fleetingly, but never achieved any results you could brag about. Deep down, you've wondered, 'I know what I should do, but why can't I seem to make myself do it?' What if you could discover what common beliefs hold you back, learned how to change them, and could create a process that would unleash better results and higher sales?   Download the eGuide: Mindset Matters and discover how certain beliefs impact your ability to be successful and improve in sales. Get actionable steps you can do now to develop a sales growth mindset and get the results you seek.
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