30 years ago, B2B sales people drove around in their company cars with a trunk full of brochures, catalogs, and samples. Marketing relied on salespeoples' relationships to "get the word out" in a way that simply mailing the content could not match. To customers, salespeople were the "Keepers of the Information". How else would a customer know about a product or service if not for the classic sales call?

The old adage "People love to buy, but hate to be sold to" is rephrased from the seller side to "Salespeople love to win, but hate to lose." Sales management might say, "I want to help salespeople close business-and close the right business." Because as sales managers well know, the hot pursuit of a win can backfire when salespeople go after deals that aren't profitable.

This webcast will provide a step-by-step strategy for building a powerful coaching culture at your organization. The webcast will teach specific pitfalls to avoid along the way, as well as input on how to get managers not only trained, but also enthusiastically participating in your new coaching culture.

Managing a sales team is one of the most important positions in a company. Great sales managers have a profound impact on the productivity of their sales teams and produce better results. But, too often training initiatives focus on salespeople and not sales managers.

What happens when you fit every employee in your company into one of two divisions: sales or sales support? Suddenly, everyone knows his or her "real" job is to create customer and coworker experiences that drive sales. This shift in perception will drive every decision your employees make. Michael Houlihan and Bonnie Harvey built the iconic Barefoot Wine (a top global brand) using this simple business structure.

Discover the advantages and disadvantages of the modern salesforce and how you can keep your team’s skills sharp - wherever they work.