When writing cold emails, your success can depend heavily on how accurately you have written toward your target market. If your large enterprise prospect speaks a certain language, writing in small start-up speak isn't going to help you.  

Whether your organizational goals include acquiring new customers or retaining top talent, you need powerful rewards and incentives to motivate your recipients. In this white paper, we'll discuss how you can find the right digital gift card management partner to help you stay competitive.

The numbers don’t lie—prospecting is challenging. Consider: It takes 18 dials to connect to a single buyer 10-30% of your customers will stop doing business with you each year Your sales team has a 56% greater chance of attaining quota if they engage buyers prior to buyers contacting potential vendors

Sales strategy isn’t something that sales leaders can set and forget. It takes a decisive start and continual focus to achieve sales growth objectives. With many potential strategies to choose from, how do you decide where to focus your time and resources?

Our post-pandemic recovery has left us with instability in our supply chain, inflation, and a unique work environment. As a result, even the most solid retention and growth strategies must adapt and continue to raise the bar to ensure their contributions to brand and business value keep pace. There has never been a better time to reconsider the role of Business-to-Business (B2B) incentive and loyalty strategies.  

Learning online is now commonplace. We know how to use the platform features, but unfortunately, engaging attendees to participate, to come on camera, and to unmute can be like "herding cats," as the saying goes.  

Stop pressing the "more" button. More calls. More meetings. More deals. More discounts. That button is broken! Instead, discover how to press the "why" button and unleash the passion that lies deep within each of your salespeople.  

Your reps know it’s easy to sell when the economy is booming. They also know that’s not the environment they entered on January 1. Businesses are cautious about spending money. Sales reps need to talk with a new set of decision-makers who are higher up in the organization.

In 2023, the success of your sales team will be determined in large part by how effectively sellers use content. 

The reality is that just over half of sales reps in a given group achieve quota. Similar to the games you play on your smartphones, the gamification of your sales training is a powerful tool to motivate and engage your sales team. As you make your reps actions reward-based and more competitive, you will find your sales team approach the daily grind of sales more readily.

Our post-pandemic recovery has left us with instability in our supply chain, inflation, and a unique work environment. As a result, even the most solid retention and growth strategies must adapt and continue to raise the bar to ensure their contributions to brand and business value keep pace. There has never been a better time to reconsider the role of Business-to-Business (B2B) incentive and loyalty strategies. This ebook makes a case for why B2B incentive and loyalty program strategies must be refreshed or redesigned. Then, we will explore how to do that by exposing the three major reasons brands do not make these changes today. Finally, we will provide a checklist of the steps you should follow to refresh and reinvigorate your programs. Brands who simply roll over their program from year to year risk, at best, missing out on incremental revenue that could be achieved by reassessing your target audience's values. At worst, these brands face customer retention issues and lose share to their competitors. On the other hand, brands that redesign and make their programs smarter can experience about 20% gains in Return On Investment or more. Let’s dig in! 

People will run really, really fast for two reasons: to win a gold medal and to get away from a German shepherd. Only one of these reasons results in sustained success. Can you guess which one?

It’s the most important thing you can do as a sales leader: Master the skill of sales coaching It’s the difference between hitting your number every once in awhile and achieving over-goal performance year after year. It’s the difference between moving up in your career or moving out. Yet so few sales leaders know how to coach their salespeople. Do You? Sales Coaching Success: Five Secrets Will help you: ✓ Know why the goals you set with your reps aren’t working very well. ✓ Discover the powerful habit that supercharges any salesperson. ✓ Create a cadence of accountability that drives real revenue results. ✓ Learn a proven process for conducting effective weekly one-on-ones. ✓ And best of all, love being a sales leader again!

If you had a crystal ball that could predict the future, how would you use it to shape your sales and marketing strategy and build your team? Visionary entrepreneur and founder of insurance giant Anthem, Ben Lytle, presents what you need to know to succeed in the 21st century. This riveting webinar is based on his prescient new book, "The Potentialist: Your Future in the New Reality of the Next Thirty Years." 

This webinar will teach 4 unique strategies that will position and enable sales managers to be more successful. For the past 30 years sales teams have hovered around roughly 48 to 52% not hitting their quotas with this statistic changing very little. This means the sales industry to a certain extent has flatlined. This webinar will teach accountability tactics that can position sales managers to be more successful when managing their teams. 

Learn a content strategy to ensure that you are curating, creating, sharing and engaging on the right content and attracting the right ideal customer persona.

Survey results from the Workforce Institute indicate that 87% of employees report a high level of inclusion at their company when there’s a strong culture of recognition.1 Of those surveyed, nearly one-quarter said that they’re not recognized frequently enough. A Gallup report found that, when recognized, employees are five times more likely to feel connected to their company’s culture and four times as likely to be engaged. A recent Achievers survey revealed that 48% of leaders said their culture has deteriorated since the start of the pandemic because of lack of employee input and their failure to connect with remote employees.

It has been a tough couple of years for salespeople! As we emerge from the peak of the pandemic’s impact on commerce, it is clear that we are not returning to the pre-COVID normal but to a new normal of Hybrid Selling. 

The real reason Q4 stresses your sales team is… Standard prospecting tactics stop working. Your sales reps quickly fall into a pattern of self-defeating thoughts like prospects don’t have budget. Or, it’s year end. Decision makers are too busy to talk.  

Feedback contributes to improvement, productive changes, effectiveness, clear direction, an open culture, and, ultimately, success. Yet 95% of managers are unhappy with their performance review/management system and 59% of employees polled said that performance reviews are not worth the time. We are on a mission to change those perceptions!  

Introduction When Peter McLaughlin and I first began talking about the topics of communication and feedback specifically, we quickly realized we had several things in common. We both felt that we were not particularly effective in giving feedback. In fact, we felt that we were pretty bad. We enjoyed the challenge and the positive results that come with a successful feedback conversation. We wondered why we had not naturally learned to give feedback. We agreed that if we were provided with a roadmap or model for giving feedback, we would have performed much more effectively in such situations. Looking back at particular examples, we both had a sense of delight from the positive encounters, and a sense of dread over the sessions that left us feeling discouraged, beaten down and lackluster. So why did we begin a project filled with such negative emotion? The answer—both to improve our own feedback skills and to examine what it would take to teach a new perspective and help "turn the opinion tide" that has made feedback a dreaded negative topic. Who doesn’t want to get better? Have you ever known anyone who said, "Nah, I’ll just stay mediocre and by the way, I don’t want a raise, promotion or exciting project…" Probably not. Our internal drive propels us to strive, learn and improve.

Every salesperson knows that important buying decisions and complex sales are rarely made by an individual—multiple decision-makers are the rule rather than the exception. Yet few salespeople know how to effectively untangle the complexities associated with influencing multiple people with various priorities in making a single buying decision.   

What if you had unlimited energy capable of self-generating as much as you needed, on demand, whenever you wanted it?  How would your life change?

Why are most virtual meetings still so awkward, unmemorable and ineffective? Because no one is born knowing how to talk to a camera! Like an actor going from stage to screen, being successful in a new medium requires new skills.  Fortunately, screen actors have spent decades developing techniques for connecting, engaging and influencing others through the camera. In this session, actor and author Julie Hansen shares the top actors’ secrets for more engaging and successful virtual meetings from her award-winning book, "Look Me In The Eye: Using Video to Build Relationships with Customers, Partners and Teams."