The Art of Selling to Multiple Decision Makers


Michael leimbach   h (1)
VP, Global Research & Development, Wilson Learning Worldwide
David yesford
Sr. VP, Wilson Learning Worldwide
Webinar Recording Details
  • Date and Time
    Thu, Sep 20, 2018 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


In today’s business world, important buying decisions are rarely made by an individual. Buying teams are the rule rather than the exception, and salespeople need to know how to sell to and influence multiple people, with multiple priorities, who have to make a single decision—whether to buy from you, someone else, or not at all.

In this webinar, the experts at Wilson Learning will share what they have learned from decades of experience in helping sales organizations adapt their sales approach for dealing with multiple decision makers. We will address:
  • Identifying key decision makers’ level of influence and disposition to your approach
  • Getting past positions of decision makers and understanding their interests
  • Building and implementing an influence strategy for each critical decision maker

About Michael Leimbach, Ph.D.

Michael Leimbach, Ph.D., is Vice President of Global Research and Development for Wilson Learn­ing Worldwide. With over 30 years in the field, Dr. Leimbach provides leadership for research­ing and designing Wilson Learning’s diagnostic, learning, and performance improvement capa­bilities. He has managed major research studies in sales, leadership, and organizational effec­tiveness, and has developed Wilson Learning’s return on in­vestment models and learning transfer capability. Dr. Leimbach has served as a research consultant for a wide variety of global client organizations, is the Editor-in-Chief of the ADHR professional journal, and serves on the ISO technical committee on Quality Standards for Learning Service Providers. He has authored six books, published more than 100 professional articles, and is a frequent speaker at national and global conferences.

About David Yesford

David Yesford is Senior Vice President of Wilson Learning Worldwide. With 31 years of experience in developing and implementing human performance improvement solutions around the world, Mr. Yesford brings valuable experience, strategic direction, and global perspective to his work. Over the years, he has held strategic roles in Wilson Learning Worldwide’s core content areas of Sales and Leadership, as well as e-learning and Strategic Consulting. Mr. Yesford is the contributing author of several books including Win-Win Selling, Versatile Selling, The Social Styles Handbook, and The Sales Training Book 2. He has also been published in numerous business publications throughout the United States, Europe, Latin America, and Asia Pacific. Mr. Yesford frequently speaks at international engagements, focusing on issues such as sales and sales strategy, leadership, employee and customer engagement, brand, and strategy implementation.


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