Versatility: The Secret Weapon of Today’s Salesforce

Speakers

Michael leimbach   h (1)
VP, Global Research & Development, Wilson Learning Worldwide
David yesford
Sr. VP, Wilson Learning Worldwide
Webinar Recording Details
  • Date and Time
    Wed, Oct 10, 2018 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.

Description

Are your salespeople faltering with 75% of their prospects and customers? Research shows that salespeople only connect well with 25% of customers. This means strong customer relationships are never built with the other 75%, leaving needs unmet and lost deals.

Studies have shown that salespeople can improve their performance by more than 50% by using the skills of Versatility. Versatility allows salespeople to adapt their selling approach to the customer’s buying approach, maximize their social selling capabilities, and create a more engaging customer experience.

This webcast will describe how your salespeople can improve their versatility to build stronger customer relationships and improve sales performance. As a result of attending this session, you will learn how to:
  • Use Versatility to improve sales effectiveness
  • Identify customers’ buying style and how best to engage them
  • Quickly build rapport with customers and prospects of all levels
  • Communicate persuasively with any type of customer

About Michael Leimbach, Ph.D.

Michael Leimbach, Ph.D., is Vice President of Global Research and Development for Wilson Learn­ing Worldwide. With over 30 years in the field, Dr. Leimbach provides leadership for research­ing and designing Wilson Learning’s diagnostic, learning, and performance improvement capa­bilities. He has managed major research studies in sales, leadership, and organizational effec­tiveness, and has developed Wilson Learning’s return on in­vestment models and learning transfer capability. Dr. Leimbach has served as a research consultant for a wide variety of global client organizations, is the Editor-in-Chief of the ADHR professional journal, and serves on the ISO technical committee on Quality Standards for Learning Service Providers. He has authored six books, published more than 100 professional articles, and is a frequent speaker at national and global conferences.

About David Yesford

David Yesford is Senior Vice President of Wilson Learning Worldwide. With 31 years of experience in developing and implementing human performance improvement solutions around the world, Mr. Yesford brings valuable experience, strategic direction, and global perspective to his work. Over the years, he has held strategic roles in Wilson Learning Worldwide’s core content areas of Sales and Leadership, as well as e-learning and Strategic Consulting. Mr. Yesford is the contributing author of several books including Win-Win Selling, Versatile Selling, The Social Styles Handbook, and The Sales Training Book 2. He has also been published in numerous business publications throughout the United States, Europe, Latin America, and Asia Pacific. Mr. Yesford frequently speaks at international engagements, focusing on issues such as sales and sales strategy, leadership, employee and customer engagement, brand, and strategy implementation.

Recording

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Handouts

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