Client Engagement in a Hybrid Selling Environment


David y
Sr. VP, Wilson Learning Worldwide
Michael leimbach   h (1)
VP, Global Research & Development, Wilson Learning Worldwide
Webinar Recording Details
  • Date and Time
    Thu, Sep 09, 2021 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


It has been a tough year for salespeople! As we emerge from the peak business impact of the pandemic, it is clear that we are not returning to the pre-COVID normal but to a new normal of Hybrid Selling. 

Through our research, we have found an interesting dilemma: salespeople hate virtual selling, but customers love virtual buying. In fact, according to McKinsey & Company 20% of buyers say that they want to return to face-to-face selling. As a result, what has and will emerge is an approach that combines both virtual and face-to-face sales activities into a strategy “dance.”  

Getting and keeping a customer engaged when your face-to-face meetings are limited can be more difficult. In this session, you will learn about our Hybrid Sales approach that not only combines virtual and face-to-face interactions but maximizes the value of both. 

Sign up today to learn:
  • How Hybrid Selling can bring new value to a relationship with a customer
  • Four key moments of truth in the buyer’s mindset when you can leverage Hybrid Sales
  • How to close more sales through the effective use of virtual selling and virtual presence

Can a combination of virtual and in person face-to-face selling be as effective as traditional face-to-face selling alone? Our research says yes—join us to learn why it can be even more efficient and effective than traditional selling alone.

About David Yesford

David Yesford is Senior Vice President of Wilson Learning Worldwide. With more than 33 years of experience developing and implementing human performance improvement solutions around the world, Mr. Yesford brings valuable experience, strategic direction, and global perspective to his work. Over the years, he has held strategic roles in Wilson Learning Worldwide’s core content areas of sales and leadership, as well as e-learning and strategic consulting. Mr. Yesford is the contributing author of several books including Win-Win SellingVersatile SellingThe Social Styles Handbook, and The Sales Training Book 2. He has also been published in numerous business publications throughout the United States, Europe, Latin America, and Asia Pacific. Mr. Yesford frequently speaks at international engagements, focusing on issues such as sales and sales strategy, leadership, employee and customer engagement, brand, and strategy implementation.

About Michael Leimbach, Ph.D.

Michael Leimbach, PhD, is a globally recognized expert in instructional design and leadership development. As Vice President of Global Research and Development for Wilson Learning Worldwide, he has worked with numerous Global 1000 organizations in Australia, England, Germany, Japan, South Korea, Taiwan, and throughout the United States. Over more than 30 years, Dr. Leimbach has developed Wilson Learning’s diagnostic, learning, and performance improvement capabilities, published over 100 professional articles, co-authored four books, been Editor-in-Chief for the highly acclaimed ADHR research journal, and is a frequent speaker at national and global conferences. He also serves on the ISO Technical Committee (TC232) on Quality Standards for Learning Service Providers and on the University of Minnesota College of Education and Human Development Dean’s Advisory Board.

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