Versatility: The Secret Weapon of Today’s Salesforce

Speakers

Michael leimbach   h (1)
VP, Global R&D, Wilson Learning Worldwide
David y
Sr. VP, Wilson Learning Worldwide
Webinar Details
  • Date and Time
    Tue, Mar 15, 2022 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Can't Attend?
    Register and we'll send you the recording after the webinar.
  • The "Sign in" link will NOT appear until one hour before the webinar start time.

Description

Are your salespeople faltering with 75% of their prospects and customers? Research shows that salespeople only genuinely connect with 25% of their customers. This means strong customer relationships are rarely built with the other 75%, leaving needs unmet and deals lost.

Studies have shown that salespeople can improve their performance by more than 50% by using the skill of versatility. Versatility enables salespeople to adapt their selling approach to the customer’s buying approach, maximize their social selling capabilities, and create a more engaging customer experience.

This webinar will uncover how your salespeople can improve their versatility to build stronger customer relationships and improve sales performance. As a result, you will learn how to:
  • Use versatility to improve sales effectiveness
  • Identify customers’ buying styles and how best to engage them
  • Quickly build rapport with customers and prospects of all levels
  • Communicate persuasively with any type of customer

About Michael Leimbach, Ph.D.

Michael Leimbach, PhD, is a globally recognized expert in instructional design and leadership development. As Vice President of Global Research and Development for Wilson Learning Worldwide, he has worked with numerous Global 1000 organizations in Australia, England, Germany, Japan, South Korea, Taiwan, and throughout the United States. Over more than 30 years, Dr. Leimbach has developed Wilson Learning’s diagnostic, learning, and performance improvement capabilities, published over 100 professional articles, co-authored four books, been Editor-in-Chief for the highly acclaimed ADHR research journal, and is a frequent speaker at national and global conferences. He also serves on the ISO Technical Committee (TC232) on Quality Standards for Learning Service Providers and on the University of Minnesota College of Education and Human Development Dean’s Advisory Board.

About David Yesford

David Yesford is Senior Vice President of Wilson Learning Worldwide. With more than 33 years of experience developing and implementing human performance improvement solutions around the world, Mr. Yesford brings valuable experience, strategic direction, and global perspective to his work. Over the years, he has held strategic roles in Wilson Learning Worldwide’s core content areas of sales and leadership, as well as e-learning and strategic consulting. Mr. Yesford is the contributing author of several books including Win-Win SellingVersatile SellingThe Social Styles Handbook, and The Sales Training Book 2. He has also been published in numerous business publications throughout the United States, Europe, Latin America, and Asia Pacific. Mr. Yesford frequently speaks at international engagements, focusing on issues such as sales and sales strategy, leadership, employee and customer engagement, brand, and strategy implementation.


Handouts

Handouts

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