A single sale alone does not make for a successful sales career. Top sales performers know that securing a sale is not the final goal but the first step in acquiring a loyal customer who will champion your solutions.
 
While many organizations have programs and processes dedicated to enhancing customer engagement, the importance of the salesperson’s role cannot be ignored. The quality of after-sales support significantly impacts the success of the next sales opportunity and that of the sales team. This webinar will address the critical actions salespeople need to take to ensure that the first sale results in the next sale.
 
This session will answer the questions:

• How do salespeople ensure customer satisfaction?
• How do salespeople become trusted advisors?
• How can salespeople gain a champion and get customers help in communicating success?
• How do you expand referrals and references to achieve the next sale?
• How does post-sale support enhance your brand image?

 
Supporting current sales is the first step toward increasing sales.
 

Michael Leimbach, Ph.D., is Vice President of Global Research and Development for Wilson Learning Corporation. With more than 40 years in the field, Dr. Leimbach has developed Wilson Learning’s diagnostic, learning, and performance improvement capabilities and has managed major research studies in sales, leadership, and organizational effectiveness. He also developed Wilson Learning’s impact evaluation capability and return on investment models. Dr. Leimbach has served as a research consultant for a wide variety of global client organizations, is Editor-in-Chief for a major professional journal, and has served on the ISO Technical Committee on Quality Standards for Learning Service Providers. Dr. Leimbach has coauthored four books, published more than 100 professional articles, and is a frequent speaker at national and global conferences.

David Yesford is President of Wilson Learning Corporation. With more than 39 years of experience developing and implementing human performance improvement solutions around the world, Mr. Yesford brings valuable experience, strategic direction, and global perspective to his work. Over the years, he has held strategic roles in Wilson Learning Worldwide’s core content areas of sales and leadership, as well as e-learning and strategic consulting. Mr. Yesford is the contributing author of several books including Win-Win Selling, Versatile Selling, The Social Styles Handbook, and The Sales Training Book 2. He has also been published in numerous business publications throughout the United States, Europe, Latin America, and Asia Pacific. Mr. Yesford frequently speaks at international engagements, focusing on issues such as sales and sales strategy, leadership, employee and customer engagement, brand, and strategy implementation.