Leveraging Salesforce and Opportunity Management to Help Your Sales Teams Close Deals


Steve bistritz color
Co-Author of Selling to the C-Suite - 2nd Edition
Art fromm head shot
President and Founder, Team Sales Development
Webinar Recording Details
  • Date and Time
    Thu, May 04, 2023 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


As a sales leader you rely on Salesforce or another CRM system to ensure that your forecast data is accurate. Sales teams typically feel that providing sales data doesn’t help them sell, and is extra “paperwork.”  So your forecast data is typically incomplete, inaccurate, or irrelevant.

What if you had an opportunity management process seamlessly linked to your CRM system that helps sales teams improve win-rate and deal size, and helps them seamlessly provide timely CRM information, resulting in accurate and complete forecast data as well as coaching information for sales management?

In this webinar we’ll present an opportunity management process linked to a CRM system that sales teams embrace because it helps them close deals - and also provides sales managers the information needed to drive the process.

You’ll learn how to…
  • Quickly and effectively assess the status of each sales opportunity
  • Shorten sales cycles and dramatically impact the outcome of critical sales campaigns
  • Improve your ability to forecast deals with a higher level of confidence
  • Select the appropriate software tool for the SOS process– including a standalone version or a version integrated with a CRM system

Intended Audience
Business-to-business sales managers and sales executives seeking to improve the win rates of their sales teams and increase sales revenues.

About Stephen J. Bistritz, Ed.D.

Dr. Steve Bistritz has more than 40 years of high-tech sales, sales management and training management experience. He is a published author and lecturer in the field of sales, sales management and selling to executives. Steve spent more than 27 years with IBM in sales and training-related positions. He then worked for a sales training company where he led the development of sales training programs which were delivered to tens of thousands of salespeople and account managers worldwide.

Steve holds a doctorate in human resource development from Vanderbilt University and is currently president of his own sales training and consulting firm, based in Atlanta. Visit his website at www.sellxl.com

About Art Fromm

Art Fromm has more than 20 years of end-user, application management, and sales and sales management experience in the enterprise software and PLM space, across a wide variety of industries.  Building on that experience, in 2004 he started his own company and has been helping sales teams improve win-rate, revenue, margin, and customer satisfaction by providing Consultative Sales Transformation workshops and services.  He recently started providing a portfolio of offerings including the first sales methodology for Dynamics 365 and is presently working on the SFDC version to be available later in 2023. Please visit his website at www.TeamSalesDevelopment.com