Elevating Clients to Fierce Advocates: The Power of Post-Sale Mastery


Michael leimbach   h (1)
VP, Global Research & Development, Wilson Learning Worldwide
David y
Sr. VP, Wilson Learning Worldwide
Webinar Recording Details
  • Date and Time
    Thu, Mar 14, 2024 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Unlock the true potential of your sales career by understanding that a single sale is just the beginning. Exceptional sales professionals recognize that the ultimate goal extends beyond securing a transaction; it involves cultivating a dedicated customer who becomes an advocate for your solutions.

While many organizations invest in programs and processes aimed at enhancing customer engagement, the pivotal role of the salesperson should not be underestimated. The quality of after-sales support holds the key to not only the success of subsequent sales opportunities but also the overall triumph of the sales team. In our upcoming webinar, we will delve into the indispensable actions that salespeople must take to ensure that each initial sale paves the way for the next.

Join us as we explore the following pivotal questions:
  • How can salespeople guarantee customer satisfaction?
  • What steps can salespeople take to evolve into trusted advisors?
  • In what ways can salespeople secure champions who actively communicate their success?
  • How can salespeople leverage referrals and references to propel the next sale?
  • What is the impact of post-sale support on enhancing your brand image?

Recognize that supporting current sales is not just a task; it's the cornerstone for catapulting your sales figures to new heights. Don't miss out – reserve your spot today for this opportunity to gain insights that will redefine your approach and set you on the path to unparalleled success in the world of sales.

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About Michael Leimbach, Ph.D.

Michael Leimbach, PhD, is a globally recognized expert in instructional design and leadership development. As Vice President of Global Research and Development for Wilson Learning Worldwide, he has worked with numerous Global 1000 organizations in Australia, England, Germany, Japan, South Korea, Taiwan, and throughout the United States. Over more than 30 years, Dr. Leimbach has developed Wilson Learning’s diagnostic, learning, and performance improvement capabilities, published over 100 professional articles, co-authored four books, been Editor-in-Chief for the highly acclaimed ADHR research journal, and is a frequent speaker at national and global conferences. He also serves on the ISO Technical Committee (TC232) on Quality Standards for Learning Service Providers and on the University of Minnesota College of Education and Human Development Dean’s Advisory Board.

About David Yesford

David Yesford is Senior Vice President of Wilson Learning Worldwide. With more than 33 years of experience developing and implementing human performance improvement solutions around the world, Mr. Yesford brings valuable experience, strategic direction, and global perspective to his work. Over the years, he has held strategic roles in Wilson Learning Worldwide’s core content areas of sales and leadership, as well as e-learning and strategic consulting. Mr. Yesford is the contributing author of several books including Win-Win SellingVersatile SellingThe Social Styles Handbook, and The Sales Training Book 2. He has also been published in numerous business publications throughout the United States, Europe, Latin America, and Asia Pacific. Mr. Yesford frequently speaks at international engagements, focusing on issues such as sales and sales strategy, leadership, employee and customer engagement, brand, and strategy implementation.