Voice in the Machine: Mastering Selling Authenticity in an AI-Driven World


Michael leimbach   h (1)
VP, Global Research & Development, Wilson Learning Worldwide
David y
Sr. VP, Wilson Learning Worldwide
Webinar Recording Details
  • Date and Time
    Thu, Apr 18, 2024 at 11AM Pacific / 2PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.



In an age where Artificial Intelligence (AI) seems to be everywhere, its impact on sales is profound and far-reaching. Join us for an engaging webinar to explore how AI is reshaping the sales landscape and revolutionizing customer engagement.

In this session, we'll discuss how sales professionals can maintain authenticity and human connection amidst the prevalence of AI-driven technologies.  Whether you're leading a seasoned sales team or guiding newcomers in the field, this webinar offers invaluable insights and practical strategies for leveraging AI to drive sales success.

During the webinar, you'll:
  • Explore how AI is transforming customer interactions and reshaping traditional sales approaches
  • Learn how to leverage AI as a tool to enhance, rather than replace, human interaction in the sales process
  • Receive practical tips and techniques for integrating AI into your sales approach while preserving the human touch

We'll be examining Sales Methodology using our proven sales methodology, providing you with actionable insights tailored to your sales approach.

Don't miss this opportunity to navigate the intersection of AI and authenticity in sales. Register now to secure your spot in this thought-provoking webinar and gain valuable insights into mastering selling authenticity in an AI-driven world.

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About Michael Leimbach, Ph.D.

Michael Leimbach, PhD, is a globally recognized expert in instructional design and leadership development. As Vice President of Global Research and Development for Wilson Learning Worldwide, he has worked with numerous Global 1000 organizations in Australia, England, Germany, Japan, South Korea, Taiwan, and throughout the United States. Over more than 30 years, Dr. Leimbach has developed Wilson Learning’s diagnostic, learning, and performance improvement capabilities, published over 100 professional articles, co-authored four books, been Editor-in-Chief for the highly acclaimed ADHR research journal, and is a frequent speaker at national and global conferences. He also serves on the ISO Technical Committee (TC232) on Quality Standards for Learning Service Providers and on the University of Minnesota College of Education and Human Development Dean’s Advisory Board.

About David Yesford

David Yesford is Senior Vice President of Wilson Learning Worldwide. With more than 33 years of experience developing and implementing human performance improvement solutions around the world, Mr. Yesford brings valuable experience, strategic direction, and global perspective to his work. Over the years, he has held strategic roles in Wilson Learning Worldwide’s core content areas of sales and leadership, as well as e-learning and strategic consulting. Mr. Yesford is the contributing author of several books including Win-Win SellingVersatile SellingThe Social Styles Handbook, and The Sales Training Book 2. He has also been published in numerous business publications throughout the United States, Europe, Latin America, and Asia Pacific. Mr. Yesford frequently speaks at international engagements, focusing on issues such as sales and sales strategy, leadership, employee and customer engagement, brand, and strategy implementation.