Why Influence Matters Now for Sales and Training Leaders
Speakers
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Date and TimeTue, Feb 11, 2025 at 12PM Pacific / 3PM Eastern
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Duration1 Hour
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Cost$0 (Free)
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Description
Studies by Harvard Business Review and World Economic Forum have shown that Influence Skills will be among the 5 top required skillsets in 2025 and beyond.
These days, neither what you know nor who you know, will guarantee your success. Your technical expertise can become obsolete and your network of contacts can vanish overnight with the next re-organization or merger. What will help is something permanent, something inside you; a set of skills you can have and use wherever you find yourself. We call it “Portable Power”.
In this webinar, Elaina Zuker, founder and CEO of Elaina Zuker Associates, and author of the bestselling book, “7 Secrets of Influence”, will clarify these issues, in an interview by C. Lee Smith, CEO of SalesFuel, Global Sales Credibility Authority
Participants’ takeaways will be answers to some of these questions:
- What is Influence?
- What are some myths and misconceptions about Influence?
- Is it manipulation?
- Is Influence the same as Communication Skills?
- Why is Influence Skills so important now?
- What are the societal and business conditions making Influence a must?
- How did you create your unique “Secrets of Influence®" theory?
There will be plenty of time for participants’ questions and comments. We hope you’ll join us for this lively and informative session.
About Elaina Zuker
ELAINA ZUKER is President of Elaina Zuker Associates, a management training and consulting firm in Montreal.
A seasoned businesswoman, educator, author and consultant, Ms. Zuker's clients have included Fortune 500 corporations such as At&T, American Express, IBM, Ogilvy & Mather, Bank of America, The Sheraton Corporation, Syntex Corporation and dozens of others.
Ms. Zuker holds a B.A. in Psychology, an M.A. in Management/Organizational Development and is the recipient of the Alumni Achievement Award from NYU Polytechnic University.
She is the author of 11 books, on Leadership, Management, Assertiveness, Influence and Communication. Her best-selling (150,000) book, “The Seven Secrets of Influence” a recent main selection for the Business Week Book Club, has been translated into 4 languages.
Her unique “Secrets of Influence™“ theory and training program were developed from her experience in Sales, Advertising and Marketing. That program has now been converted to an eLearning version and is delivered either as a self-paced learning program, a hybrid/blended version, or customized.
She has recently published a new mini ebook “INFLUENCE; the 7 BIG Secrets in 7 little minutes”
Her latest book, “You X 2 - the New Peer Mentor Model for Success Now” is now available as an ebook and in paperback.
About C. Lee Smith
C. Lee Smith is the founder and CEO of SalesFuel®, which provides Research for Revenue Generators™, and the Global Sales Credibility Authority. He is an Amazon International Bestselling author of SalesCred: How Buyers Qualify Sellers and Hire Smarter, Sell More! A regular contributor to the Entrepreneur Leadership Network®, he is also a Certified Behavioral Analyst specializing in buyer behavior and workforce analytics. A sought-after keynote speaker for conferences and meetings, he provides consulting to companies of all sizes on how salespeople, sales managers and the marketing team can be viewed as more credible by their prospects. His SalesCred App for Apple iOS and Android has had 200k+ downloads. He has been recognized as a leading sales consultant by multiple industry publications.
He is also the creator of AdMall®, a sales intelligence platform that helps local media sales teams in the U.S. to Sell Smarter®, and TeamTrait™, a revolutionary new platform for developing and retaining high-performing sales teams worldwide. When not planning SalesFuel’s next breakthrough tool or advising his clients, you can find Lee on his bicycle raising money for cancer research with his team, The Honey Badgers. Visit CLeeSmith.com for more info and connect with him @cleesmith on X (Formerly Twitter) and on LinkedIn.
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