What is INFLUENCE? Is it communication skills? Is it manipulation? Does it mean having a vast network of connections? If you’re a Sales or Training Leader, you’ll want to know more about this important set of skills.

Studies by Harvard Business Review and World Economic Forum have shown that Influence Skills will be among the 5 top required skillsets in 2025 and beyond.

These days, neither what you know nor who you know, will guarantee your success. Your technical expertise can become obsolete and your network of contacts can vanish overnight with the next re-organization or merger. What will help is something permanent, something inside you; a set of skills you can have and use wherever you find yourself. We call it “Portable Power”.

In this webinar, Elaina Zuker, founder and CEO of Elaina Zuker Associates, and author of the bestselling book, “7 Secrets of Influence”, will clarify these issues, in an interview by C. Lee Smith, CEO of SalesFuel, Global Sales Credibility Authority

Participants’ takeaways will be answers to some of these questions: 

• What is Influence?
• What are some myths and misconceptions about Influence?
• Is it manipulation?
• Is Influence the same as Communication Skills?
• Why is Influence Skills so important now?
• What are the societal and business conditions making Influence a must?
• How did you create your unique “Secrets of Influence®" theory? 

 
There will be plenty of time for participants’ questions and comments.  We hope you’ll join us for this lively and informative session.

ELAINA ZUKER is President of Elaina Zuker Associates, a management training and consulting firm in Montreal. 

A seasoned businesswoman, educator, author and consultant, Ms. Zuker's clients have included Fortune 500 corporations such as At&T, American Express, IBM, Ogilvy & Mather, Bank of America, The Sheraton Corporation, Syntex Corporation and dozens of others.

Ms. Zuker holds a B.A. in Psychology, an M.A. in Management/Organizational Development and is the recipient of the Alumni Achievement Award from NYU Polytechnic University.

She is the author of 11 books, on Leadership, Management, Assertiveness, Influence and Communication. Her best-selling (150,000) book, “The Seven Secrets of Influence” a recent main selection for the Business Week Book Club, has been translated into 4 languages.

Her unique “Secrets of Influence™“ theory and training program were developed from her experience in Sales, Advertising and Marketing. That program has now been converted to an eLearning version and is delivered either as a self-paced learning program, a hybrid/blended version, or customized.

She has recently published a new mini ebook “INFLUENCE; the 7 BIG Secrets in 7 little minutes”  

Her latest book, “You X 2 - the New Peer Mentor Model for Success Now”  is now available as an ebook and in paperback.