What Your Salespeople Not Telling You
Speakers
Founder and CEO of SalesFuel, Global Sales Credibility Authority
Senior Vice President of Research, SalesFuel
Webinar Details
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Date and TimeMon, Nov 17, 2025 at 11AM Pacific / 2PM Eastern
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Duration1 Hour
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Cost$0 (Free)
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Description
Join us for a dynamic panel discussion unveiling fresh insights from SalesFuel’s 2025 Voice of the Sales Rep survey. This comprehensive study captures the perspectives of 830 salespeople from U.S. companies with five or more sales professionals, shedding light on the motivations, challenges, and perceptions that shape today’s sales teams.
Editor-In-Chief Paul Nolan of Sales and Marketing Management will lead a thought-provoking conversation with SalesFuel CEO and bestselling author C. Lee Smith, and Kathy Crosett, Senior Vice President of Research for SalesFuel.
Together, they’ll explore key findings and pressing topics including:
Who Should Attend:
Reserve your spot to gain invaluable perspectives from leading industry voices and discover the critical truths your sales reps might not be saying — yet are essential to your team’s success in 2026 and beyond.
Editor-In-Chief Paul Nolan of Sales and Marketing Management will lead a thought-provoking conversation with SalesFuel CEO and bestselling author C. Lee Smith, and Kathy Crosett, Senior Vice President of Research for SalesFuel.
Together, they’ll explore key findings and pressing topics including:
- How sales reps truly feel about their bosses and other internal departments — in most areas, it’s better than you might expect
- The realities of AI adoption and avoidance — it’s far more nuanced than just prompts
- The ongoing challenges salespeople face in maintaining motivation and what’s getting in their way
- Strategies for building environments where salespeople thrive and choose to stay
- Lessons from the best sales managers reps have ever had — and how you can become one
Who Should Attend:
- Sales managers and executive leaders seeking practical insights to better understand their frontline teams’ unspoken concerns, bolster engagement and retention, and refine leadership approaches
- Sales trainers and enablement professionals who want a clearer window into the needs and attitudes of street-level salespeople
Reserve your spot to gain invaluable perspectives from leading industry voices and discover the critical truths your sales reps might not be saying — yet are essential to your team’s success in 2026 and beyond.
About C. Lee Smith
C. Lee Smith is a nationally-recognized authority on business credibility, trust and influence. He is the CEO of SalesFuel and the author of SalesCred: How Buyers Qualify Sellers. As the creator of the SalesCred® sales training program, he empowers sales teams and business leaders nationwide with innovative strategies for sales intelligence, leadership development, and leveraging consumer behavior research. Lee is also a Certified Behavioral Analyst and a key architect behind the TeamTrait® comprehensive sales assessment test platform. His hands-on approach to sales performance - combining deep expertise in behavioral analysis with actionable client insights - helps organizations build high-performing, trustworthy sales teams.
Lee also co-hosts Manage Smarter, recognized as the #1 sales management podcast and a Top 10 resource for business managers, equipping professionals with the tools they need to succeed in today’s AI-powered sales environment.
About Kathy Crosett
Kathy Crosett, Senior Vice President of Research at SalesFuel, leads quantitative and qualitative research to understand shifting consumer behavior, B2B decision-making, and the evolving challenges faced by sales professionals. With nearly 25 years of industry experience and an MBA from the University of Vermont, she also oversees SalesFuel’s content initiatives including the SalesFuel Today blog and the Sell Smarter podcast.
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