The AEO Roadmap - 6 Strategies to Get Found in the AI Era

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Learn how AI-driven search reshapes buyer trust and visibility, and what answer engines surface so sales and marketing teams capture more qualified opportunities.

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Kendra lee bio etw08005 copy 5 michelle ryan
Thu, Apr 16, 2026
AI Search Has Redefined Discovery & Your Website Is Not Enough
Discovery has changed. Your buyers don’t scroll through pages of search results to find services and partners. They get recommendations, comparisons, and insights from ChatGPT, Gemini, and Claude. They read the AI summary.

Those summaries and answers are built on far more than your website.

AI pulls from LinkedIn conversations, Reddit discussions, third-party articles, interviews, forums, and public commentary to generate answers.

If your expertise isn’t visible across those sources, buyers won’t see you when it matters most.

In this session, Kendra Lee will explain how AI determines what gets surfaced and what sales and marketing leaders must do to expand their visibility beyond their website.

You’ll Learn:
  • Why AI looks beyond websites to find credible sources and expert voices
  • How Reddit threads, LinkedIn discussions, and online communities influence AI results and buyer perceptions
  • What it takes to get cited in AI search answers and be discoverable where your buyers are looking
  • Actionable steps to enhance your digital authority across a broader ecosystem of platforms

This is a must-attend session for sales and marketing leaders who want to influence what buyers see before a conversation ever begins.

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Kendra Lee, President, KLA Group
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