Selling into key accounts has become increasingly difficult as the number of competitors, along with their solutions, have increased exponentially. Steve Bistritz and Nic Read are two of the industry’s foremost thought leaders with ongoing research on how b2b salespeople can engage better with executive buyers.  

Join us for a dynamic panel discussion unveiling fresh insights from SalesFuel’s 2025 Voice of the Sales Rep survey. This comprehensive study captures the perspectives of 830 salespeople from U.S. companies with five or more sales professionals, shedding light on the motivations, challenges, and perceptions that shape today’s sales teams.  

Only 20% of sellers say they prepare sales discovery questions based on research prior to making calls. This finding, from SalesFuel’s Voice of the Sales Rep study, reveals that not many reps are taking full advantage of prospect insights to tailor their conversations. The share of sellers who skip preparing research-backed questions is highest among Gen Zers, with only 19% reporting that they do. In contrast, at least 30% of millennials, Gen Xers, and baby boomers prepare questions based on research. This may be due to lack of experience. Younger reps may not realize the boost in engagement and insights they can get from hard-hitting, relevant questions. Sales discovery question prep is also low among those working at smaller companies (with employees numbering 50 and fewer). Likely, lack of time is a factor, as small-company employees are stretched thin.

What is the competitive advantage of a sales organization that humanizes every client conversation? In this session, you’ll discover the answer to this question in a sales approach called Story Design. You’ll articulate the client journey in an overarching story from first contact to sale and every step in between.

A.I. tools and prompts are revolutionizing sales teams, and it’s time to make sure your team is ready to thrive. In this webinar, you’ll learn practical strategies for integrating A.I. into your daily sales processes, from prospecting to personalized outreach and faster deal closures.  

Quiet quitting isn’t caused by lazy employees—it’s the natural outcome of organizations that separate engagement from communication. Too many organizations treat employee engagement and communication as separate initiatives. The truth is, one without the other falls flat. Engagement without communication produces frustrated, unheard employees. Communication without engagement produces polished conversations with no energy behind them. When combined, they create the twin engines of performance that fuel trust, productivity, and innovation.  

Winning teams aren’t built by chance. They’re built with intent by leaders who know how to spot the right people early. But most hiring still relies on instinct, vague impressions, and "culture fit" guesswork. The result? Missed opportunities, uncertain decisions, and painful mis-hires.   

Are your salespeople truly connecting with customers…or missing three out of four opportunities? Research shows that most salespeople only build genuine connections with about 25% of their prospects. That leaves 75% of potential relationships untapped and unmet, resulting in opportunities lost and deals slipping away.

Join me for an exciting webinar, "LinkedIn for Learning and Development: Build Your Network and Leverage AI"! Discover how to grow your professional network, position yourself as a thought leader in your community, and use AI-powered tools to enhance engagement and career growth. Don’t miss this opportunity to level up your LinkedIn strategy.  

They crushed their quota, so we gave them a team. And a calendar full of forecast calls, coaching check-ins, and pipeline reviews. No roadmap. No leadership training. Just... "figure it out."  

You know a lot of people. You have great conversations. But are those connections actually moving the needle in your business? Building relationships is great—but turning them into meaningful partnerships that drive success? That’s where the magic happens!  

When it comes to accountability, the focus is almost entirely on holding others responsible. But here’s the truth: real accountability doesn’t come from conversations—it comes from within.  

Machines can automate tasks, but they can’t replace the human art of winning hearts and minds. In a world run by bots, AI, and automation, influence is the differentiator that makes professionals effective, memorable, and indispensable.  

Imagine if you had direct input from more than 2,000 CEOs and senior executives on exactly what makes a salesperson indispensable to them. Soon, you will.  

As a sales leader, you need reports that do more than share numbers and multi-colored charts. You need a cohesive framework that interprets data and pinpoints your next best revenue-generating move.   

Join me for an exclusive webinar, "How to Leverage LinkedIn with AI to Gain More Exposure and Clients in 2025"! Discover cutting-edge strategies to optimize your LinkedIn presence using AI, attract your ideal clients, and boost engagement like never before.  

Use the language that truly sets top performers apart with "Say This, Not That," the exclusive companion to the webinar "The Best Salesperson They’ve Ever Had: Secrets from 2,000 Decision-Makers." Discover the exact word choices and approaches that build instant trust, convey genuine value, and create the kind of sales relationships that clients remember. This concise guide, grounded in real feedback from thousands of decision-makers, reveals how thoughtful language and emotional intelligence transform a seller from just another vendor into an indispensable partner.  

You’ve built the relationships, had the conversations, and shown your value. But when it’s time to ask for the business…do you freeze up? You’re not alone! Asking can feel awkward—like you're being too pushy or salesy. But what if there was a way to ask that felt natural, easy, and even exciting?  

Your Quarterly Business Reviews can be your most powerful tool for driving growth, even in a volatile market. The key is shifting focus from backward-looking reports to forward-looking strategies that solidify customer partnerships and uncover new revenue streams. Learn how high-performing reps are adapting with streamlined QBR workflows that turn uncertainty into opportunity. Download the checklist and get ready to uplevel your next customer business review.

Disengagement rarely begins with a resignation letter—it starts quietly and can only be discovered by asking your employees the right questions, in the right way, at the right time. In today’s volatile talent market, where your top performers are always one click away from another opportunity, spotting the early warning signs is mission-critical.   

Conflict is an inevitable part of teamwork—but without the right skills, it can derail productivity, morale, and collaboration. Learning how to navigate difficult conversations is essential for fostering a high-performing, engaged workforce.  

Don’t let AI mistakes cost you credibility—or clients. By its own admission, AI-generated content may contain errors and often lacks the depth of insight your clients truly need. Without proper oversight, your credibility can be ruined with stakeholders in an instant.   

Middle managers are catalyst for most organizations. They're the ones caught between strategic shifts from above and the emotional whiplash of teams below. And when change hits—whether it’s restructuring, market disruption, or internal transformation—they’re expected to adapt fast, keep others aligned, and deliver results.  

The Essential Communicator is a modern, research-backed communication training experience that addresses today’s most persistent workplace challenge: ineffective conversations. Designed as a 1-day or half-day program, it helps participants identify their default communication style through the Communicator Profile and equips them with a simple, practical framework—Clarity, Curiosity, Courage, and Conviction—to improve everyday interactions and essential conversations. Ideal for leaders, contributors, and cross-functional teams alike, this course goes beyond outdated scripts to meet the needs of today’s generationally diverse workforce. Participants walk away with actionable tools, stronger self-awareness, and a shared language to navigate feedback, disagreement, and collaboration—leading to more trust, clarity, and connection across the organization.